Chino Hills, CA (PRWEB) April 16, 2012
When the economy weakened, Americans started dropping their personal trainers like flies. However, industry professionals are fighting back with innovative solutions. Boot camps have soared in popularity in recent years, largely due to the fact that small groups of ten or less people can share the cost of a fitness trainer. Twenty-year industry veteran, Fitness Concepts CEO Sam Bakhtiar, shares his professional wisdom on the growing trends he sees in boot camp marketing and proliferation.
“You can call it a perfect storm in a sense,” Sam explains. “On one hand, you had clients who wanted to save money. On the other hand, you had trainers who wanted to charge $100 or more per hour, but feasibly couldn’t. Group training has always been around, but it lacked the level of personal interaction and the results of one-on-one sessions. Now we’ve found a way to improve our services and give clients what they need, all the while driving our salaries through the roof.”
Sam Bakhtiar went from running a modest fitness studio and making a $30,000 salary to launching a $2.4-million-grossing boot camp in Chino Hills. “I don’t want to give the illusion that it happened literally overnight,” Sam chuckles, “but I can certainly share the steps I took to get there with other personal trainers who want to make the jump.” Sam explains that there was a painfully long learning curve at first – due, largely, to the lack of credible boot camp marketing information out there.
“I knew that I wanted to invest in my education,” Sam says, “but I didn’t know where to turn. There was this marketing guy and that marketing guy – all offering carbon copy videos, e-books and programs that charged me a small fortune for results that were NOT guaranteed. But I didn’t want information from a marketing hustler… I wanted information from someone who has been in the trenches… someone who was passionate about training and could take me under their wing to show me the ropes.”
So, Sam networked until he found a millionaire personal trainer who was living the lifestyle of BMWs and Las Vegas vacation homes that he wanted. Through mentoring, Sam discovered the industry’s best practices for boot camp marketing and developed a system to apply these methods to his own business model. Now he would like to give back to the community by offering educational materials to others who are currently facing the same situation. To date, Sam has trained 100 personal trainers to earn a $100,000+ salary.
“At one time, all you needed was to say you had a boot camp and clients flocked,” Sam says. “But nowadays, it’s a fierce, competitive market out there. If you don’t have the right automated personal trainer marketing systems or the right focus in your campaigns, you’ll find it’s not so fun to run a business after all. In fact, the business ends up running YOU!”
To learn the tools of the trade, free up more personal time for family/friends, and get step-by-step instructions on achieving six and seven-figure income.