HS Design, Inc. Recognized as a Supplier to a Finalist for Two 2012 Medical Design Excellence Awards:BioMarker Strategies’ SnapPath 1000 & Canfield Scientific’s DermScope

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This year's Medical Design Excellence Awards (MDEA) recognized HS Design in two supplier finalist categories.

HS Design (HSD) announced today that it was selected as a supplier to a finalist for two 2012 Medical Design Excellence Awards (MDEA). The two supplier finalist categories are: In Vitro Diagnostics for the Biomarker Strategies SnapPath 1000 instrument and Radiological and Electromechanical Devices for the Canfield Scientific DermScope.

In the In Vitro Diagnostics category, HSD won for the Biomarker Strategies SnapPath 1000 instrument. The device, developed with funding support from the National Cancer Institute, is an automated live-tumor-cell processing device that enables next-generation biomarker tests, known as Functional Signaling Profiles (FSPs), to guide targeted drug therapy selection. Douglas P. Clark, MD, co-founder and Acting CEO for BioMarker Strategies remarked, “It is an honor to be recognized by the MDEA judges. The SnapPath™ platform responds to a growing need for new approaches to solid tumor testing that will reveal how a patient’s tumor will respond to targeted cancer therapies.” HS Design (Gladstone, NJ) teamed with BioMarker Strategies (Baltimore, MD) and Sparton Medical (Strongsville, OH) for the design, engineering and manufacturing of the platform.

HSD won in the Radiological and Electromechanical Device Category for the Canfield Scientific DermScope. The DermScope is an accessory for the iPhone 4 and 4s that enables dermatoscopic image viewing and capture using the iPhone’s integral camera and display. It is used by dermatologists to view and photograph highly magnified areas of a patient’s skin. These images are used to assess diseases of the skin, document the condition at different time points, and communicate the condition with the patient and other skin care professionals. It is a mobile system that can be used in any setting. Unlike traditional dermatoscopic devices, the DermScope does not require the operator’s face to be positioned in close proximity to the affected area on the patient. Held at arm’s length, the DermScope conveniently captures a highly magnified image on any part of the anatomy.

“Winning one MDEA is quite an honor, but two in the same year is just amazing,” said Tor Alden, Principal of HSD. “The Medical Design Excellence Awards stand alone as the premier medical design competition where entries are not judged by a group of peers, but a combination of practicing doctors, educators, nurses, engineers, and designers. It’s incredibly rewarding to see our work recognized by such noted experts.”

The MDEA (http://www.MDEAwards.com) is the medical device industry’s premier design awards competition and is the only awards program that exclusively recognizes contributions and advances in the design of medical products. Entries are evaluated on the basis of their design and engineering features, including innovative use of materials, user-related functions that improve healthcare delivery and change traditional medical attitudes or practices. Judges also consider features that provide enhanced benefits to the patient, and the ability of the product development team to overcome design and engineering challenges so that the product meets its clinical objectives.

Finalists in each of the competition’s ten categories were officially announced in the April issue of Medical Device and Diagnostics Industry (http://www.mddionline.com) magazine. The winners will be announced on May 23, 2012, at a cocktail reception being held in conjunction with the MD&M East event, May 22-24, at the Pennsylvania Convention Center in Philadelphia.

About HS Design
HS Design Inc., located in Gladstone, NJ, is a full-service product development firm focusing on user-driven design for the medical and Life Science industry. The firm is a recognized leader in the field, producing over 400 successful products since its inception some 40 years ago. HSD partners with a wide range of companies, from Fortune 100 firms to start-up ventures, to develop a variety of market-leading surgical tools, diagnostic instruments and consumer healthcare products. Services include contextual research, market strategy, industrial design, packaging, mechanical engineering, FEA simulation, rapid prototyping, V&V and manufacturing liaison. For more information regarding HSD, please visit http://www.hs-design.com.

Some of the information in this release contains our projections or other forward-looking statements regarding future events. We wish to caution you that these statements are only predictions and actual events or results may differ materially. These statements are not guarantees of future performance and involve certain risks and uncertainties, which are difficult to predict. Therefore, actual future results and trends may differ materially from what is forecast in forward-looking statements due to a variety of factors. Forward-looking statements included herein are made as of the date hereof, and we undertake no obligation to update publicly such statements to reflect subsequent events or circumstances. Actual results could differ materially from anticipated results.

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RoseMarie DeRose
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