PickyDomains: Adult Industry Turns to Crowdsourcing to get help with 'Kinky' Domain Names.

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Pornographers shun .XXX domains, get creative with finding suitable .COMs

Imagine yourself running a respectable naming agency, coming up with domains for web 2.0 startups, slogans for stores and thinking of catchy names for new product lines. Then one day you get inundated with requests come up with suitable ‘MILF domain’ and name sex toys. This is the situation PickyDomains owner Dmitry Davydov has found himself.

“I don’t know if I’d call our work boring, but I believe we are the oldest crowdsourcing naming agency out there (PickyDomains has been founded in 2007). I know we’ll get this many requests to name blogs, and this many for Groupon clones and every month someone hires us to name their new search engine, because everyone wants to be Google, and there are always people who are building new Facebook killer. So when we started getting so many adult domain requests, it got my attention. Luckily, I’ve noticed that clients for these were Russian, so I was able to introduce myself, because I really wanted to know what the heck is going on.”

As it turns out, most AWMs (adult webmasters) ignored introduction of new .XXX domains that were specifically designed for this purpose. And where as regular sites can sometimes substitute .com domains with .net, .us, .info, .org and many others, AWMs pretty much want .com and .com only.

“I’ve talked to guys who run xHamster and PornHub,” says Dmitry, “and they’ve explained that there are some words, like MILF, that are very popular in their industry, because they designate a specific category that’s being searched for. Or as they say – ‘hot’. And since there are only so many word combinations, good domains in this niche are getting harder and harder to come by. So they were offering $100 for every unregistered domain they could use. And since sex industry is a closed community, after word got out about our service on one of their private forums, we started to get a lot ‘kinky’ requests.’

This isn’t the first time PickyDomains encountered unusual naming requests. In November 2011 Yahoo!News wrote about Canadian couple Jon Peters and Brittany Gardner, who hired PickyDomains.com to name their ‘transhuman’ baby boy. And before that PickyDomains.com has been involved in naming pit bull puppy for a local Michigan rap star.

PickyDomains.Com is world’s first risk-free naming service, founded in 2007. When a person or a company are unable to come up with a suitable domain, they place an order with PickyDomains, specifying how long domain should be and what extension is desired. PickyDomains contributors (over 55000 have registered) then start suggesting domain names that aren’t currently registered. If client picks one of the suggestions, he or she pays $50 for the work (half of which goes to the contributor who made the suggestion). If no suggestions are deemed suitable, client does not pay anything. A typical order receives over 300 suggestions within a seven day period.

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Dmitry Davydov

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