Atlanta, GA (PRWEB) April 24, 2012
Polaris Marketing Research Inc. today announced the launch of Research LifeLine™ http://www.researchlifeline.com its innovative, web-based service to provide marketing research assistance to businesses.
“With the advent of online surveying tools and tighter than ever research budgets, both large and small businesses and organizations have been trying to complete marketing research on their own. But they don’t necessarily have the time, the expertise and the experience to complete high quality, unbiased, statistically accurate marketing research, and often can be mislead by the information they are gathering,” said Polaris President Jan Carlson.
“There are three key areas where marketing research can go wrong: asking the wrong question, asking the wrong people, and misinterpreting the data. Research LifeLine™ provides information resources and live consulting with experienced researchers at little or no cost. That way, businesses can save money on many aspects of marketing research projects, but still get affordable assistance with the areas that are most critical,” continued Carlson.
Research LifeLine™ offers three basic services:
1. A Help Center full of white papers, questionnaire samples, calculators, webinars and video tutorials to answer questions about marketing research. Most of these resources are available at no cost.
2. Simple answers to simple questions. Many questions about marketing research are relatively simple to answer, and Research LifeLine’s™ experts can answer them quickly and easily. Again, these answers are provided at no cost.
3. Professional Marketing Research Back-up. Research LifeLine’s™ staff of experienced marketing research professionals will take over any part of any project, making sure that is done correctly, and helping businesses avoid costly and misleading marketing research mistakes. Not sure you can design an unbiased questionnaire? Research LifeLine™ can help. Want to make sure you have a statistically significant sample? Again, call Research LifeLine™. Too busy to write the report? Research LifeLine™ will do it for you. And all for a very competitive hourly rate.
Research LifeLine™ is a division of Polaris Marketing Research and provides the same level of superior customer service, expert advice and high-quality marketing research customers have come to expect from Polaris since 1989. Polaris Marketing Research will continue providing full-service support for marketing research projects.
About Polaris Marketing Research
Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.
Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.