Aligning GOLDENBERG'S® PEANUT CHEWS® brand with a legendary team like the New York Yankees is a great fit for our heritage brand.
Philadelphia, PA (PRWEB) April 03, 2012
GOLDENBERG'S® PEANUT CHEWS® is proud to announce its exciting new sponsorship with the New York Yankees.
“We are extremely pleased about our new relationship with GOLDENBERG'S® PEANUT CHEWS®, and hope the signage, along with the product being available in Yankee Stadium, will continue to strengthen its brand awareness,” said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships.
“Aligning GOLDENBERG'S® PEANUT CHEWS® brand with a legendary team like the New York Yankees is a great fit for our heritage brand,” says Marketing Manager, Bob Zender. “This partnership helps to remind our long-time fans in New York of the delicious chewy, chocolatey, peanutty taste that has made GOLDENBERG'S® PEANUT CHEWS® a local favorite for generations.”
The sponsorship includes a season-long in-Stadium presence, with the product being sold at the Highlanders Field Level concession stand, at Section 110, and at Dylan’s Candy Bar kiosk located in the Food Court. In addition, GOLDENBERG'S® PEANUT CHEWS® receives a variety of branding components, including:
- A permanent left-center field “shutter door” sign
- Animated pre-game Terrace Level LED Board signage
- The “Yankees’ Starting Pitcher Stats” pre-game HD Screen Scoreboard Feature
- The “This Date in Yankees’ History” pre-game LED Screen Feature
- A “Yankees Old School Pennant Night, presented by GOLDENBERG'S® PEANUT CHEWS®” promotional day, on August 28 against Detroit
Goldenberg Candy Company is a division of Just Born, Inc. who continues the delicious candy making tradition started by the Goldenberg family almost a century ago. GOLDENBERG'S® PEANUT CHEWS® Brand Candies have been manufactured in Philadelphia, since 1917, when it was introduced as a World War I ration bar for the U.S. military. Soon thereafter the brand was packaged for consumers in New York and Philadelphia, where it has been a favorite snack ever since. The candy is dairy kosher and gluten-free, and the Original Dark flavor is vegan-friendly.