I believe that new customers will find it easy to do business with (JCP) because they can walk into the store and know that they’re getting an honest price – and the best price on the product JCP will offer.
New York, NY (PRWEB) April 02, 2012
In his latest post on retail thought leadership site What’s Next Retail, Cole Systems CEO and retail industry thought leader David Weiner takes a deep look into JCP’s recent announcements and gives his unique perspective on how the moves could pay off for the reinvented retailer. Weiner is an expert on retail loyalty and said that he believes the JCP strategy will improve their customer interaction from a loyalty perspective significantly.
In his most recent post, Weiner delves into three critical questions the industry is asking:
•Is this new strategy going to get more share of wallet?
•Is this going to increase customer loyalty?
•Is this going to be help JCP attain more new customers?
Weiner said, “I think their existing customers will see it’s easier to do business with them. And I believe that new customers will find it easy to do business with them because they can walk into the store and know that they’re getting an honest price – and the best price on the product JCP will offer. Now they know they will get a fair price without any hassle or having to take additional responsibility.”
David Weiner is the Chief Executive Officer at Cole Systems and a contributor to WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners. You can read more from David Weiner at What’s Next Retail.