London Rock Launches a Range of Products suitable for 'Jewellery Parties'

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A report on the trend for 'jewellery parties' that is sweeping the nation and so called 'mumtrepreneurs' who are setting up their own businesses from home, buying and selling wholesale jewellery. London Rock has responded to the trend and launched a product range suitable for hosting such parties.

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In recent years there has been an increase in enterprising women, often mothers setting up their own home businesses. They are often referred to in the press as ‘mumtrepenuers’ and many opt to run their own business from home as this allows more time for the family too. As a result, many are turning to hosting 'jewellery parties' in order to top up, or even bring in, their income and London Rock has recently launched a range of wholesale jewellery suitable for such parties.

Hosting 'jewellery parties' where homemade and wholesale items are bought and sold is an example of the type of home business that so called ‘mumtrepenuers’ are making headway with.

The last few years has seen a surge in home businesses with people looking for ways to make money in less traditional ways. With the current economic climate as it is, and jobs being hard to come by, many people are beginning to work for themselves in an attempt to beat the recession. These methods have proved particularly popular amongst some mothers who have used these ventures as a source of income that still allows them time to take care of their children.

Jewellery parties are a popular trend currently with people selling their own handmade jewellery at these events or products provided by suppliers for cater to this specific market. Whereas some companies will offer the opportunity to do this on a commission-only basis, some like Manchester based company London Rock, are now making it possible for them to purchase wholesale costume jewellery, handing over both profit and control to the seller.

Martina, a single mother from Blackburn said, “It’s fantastic, with being a single mum I found it tough to find my way back into the workplace. Now I’m working for myself I still have time to look after my kids, so I don’t have to fork out for expensive childcare.” She continues, “By buying wholesale jewellery I have total control over the business and no quotas to work to unless I set them myself. It’s quite liberating really.”

There are also many people who have taken up party hosting on a part-time basis on top of their normal 9-5 jobs to gain business experience. Anna, an office administrator from Cambridge states, “I have a good job and make pretty good money but I find working for myself far more rewarding. I have always wanted to get into business and I think that hosting these parties will be a good stepping stone for me. It’s difficult at the moment to get finance to start up, and this is a great way to get experience and build up from the bottom before I jump into anything more serious”

It is estimated that thousands of these so called “mumtrepreneurs” are playing host to people looking to buy good quality costume and fashion jewellery. Christine from Stockport said, “Selling jewellery just made sense to me. If you find the right supplier you’d be amazed at how cheap you can get it, and as long as you have an eye for quality, you have no problem selling it.” On the growth of her business she also states, “I only started up a few months ago and have been really happy with how quickly my little business has grown”

London Rock, an established leading supplier specialising in wholesale fashion jewellery are keen to get people selling their jewellery from home. Gemma Jensen, the CEO of London Rock said, “I think it’s absolutely brilliant that so many women have taken the initiative to set up their own business, especially now that times are tough. We love that people are turning their lives around, and are proud to be part of that” she continues, “We are a family run company ourselves and to know that our products are helping other families succeed is a fantastic feeling for us”

There have been a number of high profile success stories reported in the press recently which may also have contributed to this new trend, but with more and more people reailsing they can be their own boss and make money from home needing only basic facilities, it seems that this trend is set to continue for a long time to come.

London Rock is an established, family run, wholesaler specialising in high quality costume and fashion jewellery. Using only top-grade, reputed factories, London Rock is a leading supplier in jewellery on an international scale and are able to keep their prices competitive by purchasing high volumes of stock and keeping tight margins without skimping on quality.

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Gemma Jensen
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