PointClear’s Karla Blalock Again Named to SLMA’s 20 Women to Watch List; Prospect Development Firm’s COO Recognized as a Leader in Sales Lead Management

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PointClear Chief Operating Officer Karla Blalock, today was named one of 20 Women to Watch by the Sales Lead Management Association (SLMA) for the second consecutive year. SLMA launched the program in 2011 to recognize the contributions of women involved in the vital discipline of managing sales leads.

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Karla Blalock, Chief Operating Officer, PointClear

I am really honored by this repeat recognition,” said Blalock, a 15-year veteran in the sales lead management industry. “Ours is a competitive business with many stand-outs, which makes it all the more gratifying to be recognized.

PointClear Chief Operating Officer Karla Blalock, today was named one of 20 Women to Watch by the Sales Lead Management Association (SLMA) for the second consecutive year. SLMA launched the program in 2011 to recognize the contributions of women involved in the vital discipline of managing sales leads.

“I am really honored by this repeat recognition,” said Blalock, a 15-year veteran in the sales lead management industry. “Ours is a competitive business with many stand-outs, which makes it all the more gratifying to be recognized for hard work, innovation and leadership.”

Nominations were judged on their contributions to the sales lead management field. Additional qualifications such as board positions, book and article authorships, and speaking activity were taken into account. Pioneering efforts to advance the skill and knowledge of sales lead management and marketing ROI were also judged.

“This was not a popularity contest,” said Jim Obermayer, executive director of the Sales Lead Management Association. “We are committed to meaningful, objective evaluation of qualifications, and to recognizing the most deserving women leaders in the industry.” Obermayer noted that final selection of the SLMA 20 Women to Watch is at the discretion of the judging committee, which includes members of the SLMA executive team, and three industry professionals. Winners were announced today.

Blalock, who was promoted to PointClear COO in October, 2011, helps B2B clients in technology, healthcare and business services industries improve margins and grow sales. She’s responsible for all client operations at the Atlanta-based prospect development firm—from program planning and management to delivery, from measurement against business objectives to reporting.

Karla joined PointClear in 2004. She brings a combination of business strategy, operational expertise and market development experience to clients in her current role. Over the past 25 years she has also held marketing, sales management and operational positions within the service, manufacturing and distribution industries. Blalock was among the 50 Most Influential People in Sales Lead Management, a peer recognition program for leadership in sales lead management, in 2010 and 2011, in addition to being an SLMA Woman to Watch in 2011.

About the Sales Lead Management Association
The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,250 members of the worldwide sales lead management community. In 2011, SLMA’s site received more than 136,000 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog,Sales Lead Management Today. SLMA featured programs include more than 300 articles and white papers, The 50 Most Influential People in Sales Lead Management (2008, 2009, 2010, 2011) and the SLMA 20 Women to Watch (2011, 2012) and “Sales Lead Management Week” (Oct. 15 through 19 in 2012). For additional information, visit SLMA.

About PointClear
PointClear is the prospect development company. Founded in 1997, the Atlanta-based company helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to close. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process. This unique combination provides best-in-class client companies such as more predictable forecasts and more sales success. President and CEO Dan McDade recently authored a book, The Truth About Leads. For additional information visit PointClear.

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Elizabeth Fairleigh

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