Briggs Equipment Ltd Demonstrates Unrivalled Customer Service with Innovative Warehousing Solution

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Briggs Equipment, a leading materials handling service provider based in Cannock, Staffordshire prides itself in its commitment to demonstrating unrivalled customer service and a pioneering new innovation from the company supports this philosophy. With a brand new approach to customer relations, it has announced the launch of a new 3D virtual reality warehouse simulation tool.

Briggs Equipment, a leading materials handling service provider based in Cannock, Staffordshire prides itself in its commitment to demonstrating unrivalled customer service, and a pioneering new innovation from the company supports this philosophy. With a brand new approach to customer relations, it has announced the launch of a new 3D virtual reality warehouse simulation tool.

The company, headed up by business transformation specialist Richard Close, has seen a marked change over the last five years with a single minded focus on customer service, making the business more streamlined and profitable. Through a strategy focusing on employee engagement and focusing on customer needs, Briggs Equipment Ltd has seen phenomenal business turnaround with an increase in profits from £300,000 in 2010 to £3 million in 2011.

With this new warehousing solution, Briggs assists customers in all aspects of their warehouse planning and management. Using cutting edge simulation technology, the gadget allows companies to develop their own bespoke warehouse layout, depending on their individual needs, ensuring they are able to make informed decisions regarding warehouse operations before committing to them.

In essence, the virtual simulation chair and software allows users to explore virtual reality design and scenario testing for new-build or redeveloped depots. The new tool provides an indication of true operations costs (manpower and machinery), machine idle/utilization times, load handling times, hourly flow rates and visual indication of bottlenecks. The software breaks down even the most complex warehouse operations into the finest level of detail and takes into account factors such as energy consumption, goods flow and order picking and replenishment regimes. This pioneering solution is a break-through in the current approach of the materials handling industry, as Briggs Equipment is now able to play a strategic role in the development of new facilities on behalf of their customers, going far beyond simply supplying and servicing forklift trucks.

Mark Murfet, VNA and Warehouse Product Manager, Briggs Equipment UK, comments, “It is more important than ever for companies to get the most out of their assets and storage space, avoiding the risk and additional costs associated with using equipment that is not ideally suited to their unique working environment. We have invested heavily in putting together a service that can help them achieve this.

“The simulation’s presentation is unique in that it shows an accurate representation of the warehouse, its day-to-day operations and the customer’s current or planned assets in situ.”

Briggs Equipment UK Ltd is a leading materials handling service provider and sole distributor in Great Britain of Yale Materials Handling products. Since entering into this partnership, Briggs has considerably strengthened its range of warehousing products and position in this growing sector.

Richard Close, chief executive of Briggs Equipment, adds, “With the launch of this new simulation tool, we have taken another step towards leading the way in warehousing solutions. Our commitment to going over and above in order to offer our clients the best service possible has led to record levels of customer retention and growth. With advanced Yale warehouse equipment coupled with the world-class levels of service that we deliver, this makes us a unique partner in the industry.”

Briggs Equipment UK
Briggs Equipment UK Ltd is a leading materials handling service provider and sole distributor in Great Britain of Yale Materials Handling products. Proving a wide range of equipment for a broad customer base, Briggs provides innovative, tailored and cost effective solutions on a nationwide basis. With its headquarters and national support centre in Cannock, Briggs people assist and advise in the delivery of long term solutions that enable customers to develop more efficient and results driven businesses.

About Richard Close
Richard Close, one of the UK’s most experienced business leaders, has more than 30 years’ experience turning around the fortunes of businesses. Currently working as the chief executive of Briggs Equipment, the UK’s leading independent service provider and materials handling equipment supplier, Richard has transformed four loss making businesses into multi-million pound profit making organizations.
For more information about Richard, visit http://www.richard-close.com

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Victoria Harris