Contexo Media and Primal Pictures Partner to Provide Anatomy Training Tools to Medical Coders Preparing for ICD-10

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Primal Pictures and Contexo Media offering a complete package of offline and online information to medical coders preparing for ICD-10 medical coding requirements.

Anatomy & Physiology Online

Primal Pictures and Contexo Media have announced plans to provide a complete package of offline and online information to medical coders preparing for new government-mandated ICD-10 medical coding requirements.

Contexo Media’s customers can now purchase access to Primal Pictures’ Anatomy & Physiology Online, a learning tool that provides virtual views of every element of the human anatomy, using detailed 3D models created from real medical scan data. Primal’s 3D anatomy views can be peeled away, rotated and labelled. The product also includes narrated animations of physiology, learning objectives, self-testing, and pronunciation guides.

“The coming ICD-10 requirements will make medical coding significantly more complicated, and require a much deeper knowledge of human anatomy,” said Jerry Okabe, General Manager of Contexo Media. “We are excited to offer Anatomy & Physiology Online, along with our books and online coding tools, to ensure compliance with complex medical reimbursement regulations. This highly visual learning tool will let coders virtually explore human anatomy to better understand the thousands of new diagnosis and procedure codes.”

To continue receiving both public and private insurance reimbursement for patient treatment, every U.S. healthcare provider must comply with the U.S. Department of Health and Human Services new ICD-10 coding requirements by late 2013 or 2014. The new requirements expand the number of medical diagnosis codes from 14,000 to 68,000, and the number of procedure codes from 4,000 to 87,000.

“Medical coders already use Contexo Media’s books, software, eLearning, and educational workshops to stay on top of critical updates in coding,” said Neal Alen, Vice President of Sales for Primal Pictures. “As ICD10 increases the complexity of medical billing, Primal Pictures will add a new, visual knowledge level to help coders better understand human anatomy.”

The more detailed ICD-10 codes are expected to allow better analysis of disease and treatment that will lead to better healthcare and speed up the payment process. The complex conversion process of software, tools and training needed to transition to ICD-10 is expected to take most health providers more than a full year.

ABOUT CONTEXO MEDIA
Contexo Media, an Access Intelligence company, is an independent provider of revenue-enhancing solutions for medical practices to maximize their coding, reimbursement and compliance efforts. Thousands of health care professionals rely on Contexo Media’s coding books, software, eLearning, and educational workshops to stay on top of critical updates across the fast-changing medical landscape. Contexo Media clients receive high-value and high-quality products and services -- designed with input from medical professionals across the nation -- to make their jobs easier.

ABOUT PRIMAL PICTURES
Primal Pictures offers the most complete, detailed and medically-accurate 3D model of human anatomy for students, educators and health care practitioners. Primal Pictures’ 3D anatomy software is widely adopted in education and it is used for patient, practitioner and student education in over 20 countries. In 2012, over half a million students will learn anatomy using Primal software. Anatomy & Physiology Online recently won the British Medical Association’s annual prize for the best digital resource.

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Connie Hofmann
Primal Pictures Ltd
215-219-2943
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