San Francisco, CA (PRWEB) April 04, 2012
ZEDO Announces InView Format
ZEDO, Inc., the leading independent advertising technology partner for publishers, has announced the InView format, an ad format that comScore tests prove is seen 99% of the time it is shown.
The new ad formats help make up the revenue gap for publishers whose earnings have been buffeted by the transition to digital, and protect free content produced by quality writers.
InView Format ads, because they are unobtrusive, bridge the gap between insufficient high quality advertising space available and publishers’ revenue requirements by making it possible to monetize different portions of a site, especially on mobile.
Boasting a remarkable 99% in-view rating, ZEDO's InView Format has also delivered an increase in eCPM for beta customers, as much as four times typical earnings for similarly placed ad spots.
CEO Roy de Souza stated that, “We’ve come up with some new, best-in-class products that can be used by any publisher, whether they use our ad server or any other. They’re aimed at creating additional revenue for publishers, while assuring brands and advertisers their ads will be seen (we can prove it) in a brand-safe environment. As far as we know, we’re the first to do this.”
De Souza also states that, “We partnered with comScore to help us generate proof that our Format is seen, because we are both heading in a similar direction: away from counting ads that are served to reporting on ads that are seen. comScore calls this “validated impression reporting, “ and it measures what matters by accounting only for ads that had an opportunity to be seen by a customer, in content that is brand-safe, in the right geography, and absent of fraud.”
ZEDO, Inc., headquartered in San Francisco with development centers in Russia and India, is a digital ad solutions company offering products and services for the premium, self-service, and remnant inventory of online publishers. ZEDO's product suite includes ad network optimization, innovative rich media formats for direct sales teams, full featured ad serving with built-in behavioral targeting data, and an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: http://www.zedoadnetwork.com). These products are integrated into one technology platform or can be used separately. ZEDO has been in the internet advertising industry for over 12 years, and is the third largest ad server in the industry.