Urban Airship Partners with Meridian for Indoor Location Targeted Mobile Messaging

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Combined with Urban Airship Segments, apps can precisely target push messages from regions to neighborhoods, and through to specific locations inside buildings.

Urban Airship, the leading platform provider for messaging to mobile devices, today at O’Reilly’s Where Conference announced a strategic partnership with Meridian, the first mobile-software platform for locations. As the first company to join Urban Airship’s partner program for location companies, Meridian’s technology and expertise will enable Urban Airship customers with physical locations to reach people at the point of decision with indoor location targeting. Together, the companies’ solutions offer the mobile industry’s broadest capabilities for location targeted messaging, from quickly identifying audiences with certain behaviors or preferences in regions down to a neighborhood-level, to delivering pinpoint targeted messages inside buildings.

Since partnering with Cisco to build the first “indoor GPS” app for the American Museum of Natural History, Meridian has helped many different types of locations offer apps with campus and building-specific search functionality, multimedia, turn-by-turn directions and push messaging powered by Urban Airship. Urban Airship Segments, also announced today, enables marketers to segment mobile audiences by location, time, context and preferences to improve the relevancy and targeting of messages and offers. Leveraging both Segments and Meridian offers organizations powerful capabilities to utilize context and location to drive mobile audiences to and through physical locations.

A tourist attraction could use Segments to target people that are nearby right now to drive attendance on a slow day, or offer longer-term promotions for people that were visitors within the last three months but not in the past 30 days. Then, once people are at the venue, Meridian can power indoor location-based services, such as sending an Urban Airship Rich Push® message with multimedia content on a special exhibit including “from here to there” directions. In retail, marketers can use Segments to send highly targeted offers based on audience preferences, and Meridian to direct customers to the exact aisle location, serving-up location-based special offers or content to accelerate purchase decisions.

“Today, with our unveiling of Urban Airship Segments and our partnership with Meridian, we are offering some of the broadest and most sophisticated capabilities to help mobile marketers achieve their end-to-end goals,” said Scott Kveton, CEO and co-founder, Urban Airship. “Our customers have already found push messaging to be extremely valuable and we anticipate exceptional results as messaging becomes even more highly targeted, whether indoors or out.”

“We’ve worked with Urban Airship to power push notifications for our customers’ apps, and not only is it easy to integrate but it offers the type of performance and scale required by locations with millions of visitors a year and a multitude of real-time opportunities to deliver content to drive phenomenal experiences,” said Kiyo Kubo, CEO of Meridian. “We’re extremely happy to be partnering with them and offering insight into the other side of the customer experience—what happens indoors.”

About Meridian
With offices in Portland, Ore. and San Francisco, Meridian is a mobile-software company for location-based businesses. Meridian’s content management system, Meridian Editor, is the first enterprise-software tool for developing both indoor navigation and location-based services for mobile apps. The founders of Meridian bring to the software company 10 years of experience working with enterprises – from Barnes & Noble to the New York City transit system – on developing mobile experiences for customers. You can learn more about Meridian at http://www.meridianapps.com.

About Urban Airship
Urban Airship helps the world's top brands do great things in mobile. As the most globally deployed service for push notifications, in-app purchases and subscriptions, Urban Airship enables thousands of enterprise organizations to deliver exceptional customer service experiences and better engage and monetize mobile app audiences. The company delivers billions of messages per month with unrivaled speed and scale for leading brands such as Accenture, CBS Interactive, Groupon, Macy’s, Soundtracking and Warner Bros. Its investors include Founder's Co-op, Foundry Group, Intel Capital, salesforce.com, True Ventures and Verizon. For more information, visit http://www.urbanairship.com and follow us on Twitter @urbanairship.

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Candace Locklear

Corey Gault