PetSmart Rated #1 Pet Supply Store Online by Heardable

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New research report names PetSmart the top online store brand for pet supplies, earning a brand health score of 725 out of 1000, followed by Petco at #2, PetFoodDirect at #3, Jeffers Pet at #4, and Pet Food Express at #5.

Heardable, the standard for measuring online brand performance, just released a new benchmark report titled, "The Top 15 Online Store Brands for Pet Supplies," and PetSmart ( outscored 14 competitors to be crowned the most effective pet supply store online.

PetSmart outscored leading brands such as, Drs. Foster And Smith, Mr Chewy, and Petflow to secure the top position, which was calculated by a thorough examination of online shopping sites and 779+ data variables per brand. PetSmart's score of 725 out of 1,000 beat its nearest competitor, Petco, by 14 points (1.93%). The gap between PetSmart and lowest-ranked UPCO was 349 points, or 48.14%.

So what is PetSmart doing right? Lots of things:

  • Compelling content publishing (syndicated and embedded)
  • Strong social media presence, participation & followers
  • Website highly optimized for search engines (SEO)

"PetSmart is doing a great job balancing its business interests with brand outreach," said John Sharp, co-founder of Heardable, Inc. "It's been able to differentiate itself in this highly competitive business sector by offering a wide variety of content and an Internet shopping experience second to none to meet the demands of its fan base. That effort is being rewarded with positive word-of-mouth, customer loyalty, and strong sales."

Top 10 Pet Supply Store Brands, Ranked by Brand Health Score (1000 points possible)

1. Petsmart - 725
2. Petco - 711
3. PetFoodDirect - 614
4. Jeffers Pet - 607
5. Pet Food Express - 574
6. - 572
7. - 572
8. - 557
9. Mr Chewy - 531
10. - 490

Details about the report, "The Top 15 Online Store Brands For Pet Supplies," including a free PDF excerpt, can be found at:

About Heardable
Heardable is the standard for measuring online brand performance. Heardable answers the question, "What would you like to know about your brand today?" Heardable customers leverage contextual analytics and trend data to make smarter, faster business decisions. 15 million brands x 779 data variables x 1000's of customizable reports. Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California.

For more information on Heardable, please contact:

Jon Samsel, CEO - Heardable, Inc.
T: 888-520-0034 office, E: samsel(at)heardable(dot)com

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John Sharp
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