The Drucker Institute Announces Call for Applications for $100,000 Peter F. Drucker Award for Nonprofit Innovation

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The Drucker Institute at Claremont Graduate University has announced a call for applications for the 2012 Peter F. Drucker Award for Nonprofit Innovation.

Peter F. Drucker

Peter believed that in the 21st century, it would be up to nonprofits to ‘increasingly take care of the social challenges of a modern society.’

The Drucker Institute at Claremont Graduate University has announced a call for applications for the 2012 Peter F. Drucker Award for Nonprofit Innovation.

The first-place prize is $100,000, thanks to a generous grant from The Coca-Cola Foundation. The second-place award is $7,500, and the third-place prize is $5,000.

The award application is now available on the Drucker Institute website (http://www.druckerinstitute.com). The submission deadline is July 1. (If you have questions about the application or award process, please contact award(at)druckerinstitute(dot)com)

Administered annually since 1991, the Drucker Award is granted to a social-sector organization that demonstrates Peter Drucker’s definition of innovation—change that creates a new dimension of performance. In addition, the judges look for programs that are highly effective and that have made a difference in the lives of the people they serve.

“Peter believed that in the 21st century, it would be up to nonprofits to ‘increasingly take care of the social challenges of a modern society,’” said Rick Wartzman, executive director of the Drucker Institute. “We hope that this prize marks at least a small step in that direction, as we seek to find the leading innovators in the sector, celebrate their example and inspire others.”

Wartzman noted that the Drucker Award application has been designed as a teaching tool, providing those organizations that fill it out with some of Peter Drucker’s key insights on innovation. Last year, 96% of respondents to an Institute survey indicated that the application had, in fact, given them a better understanding of how their program was innovative and 90% were prompted “to explore additional opportunities for innovation.”

Hailed by Businessweek magazine as “the man who invented management,” Drucker not only consulted for major corporations; he also advised the Girl Scouts of the USA, the Red Cross, the Salvation Army and countless other social-sector organizations. He called the nonprofit “America's most distinctive institution.”

The 2011 first-place Drucker Award winner was Direct Relief International, a Santa Barbara, Calif.-based humanitarian organization that provides essential medicines, health supplies and equipment to improve the health of people affected by poverty, disaster and civil unrest. The award recognized, in particular, Direct Relief’s aggressive adaptation of information technology to better meet its mission.

About the Drucker Institute
The Drucker Institute at Claremont Graduate University is a think tank and action tank whose purpose is to better society by stimulating effective management and responsible leadership. It does this, in large part, by advancing the ideas and ideals of the late Peter F. Drucker, the father of modern management.

To meet its mission, the Institute hosts collaborative forums for executives from across all sectors; works with high school and middle school students to teach them basic management principles and equip them with lifelong tools for effectiveness; produces curricular material that distills Drucker’s decades of leading-edge thinking, including a management training system called the Drucker Management Path; and acts as a hub for a worldwide network of Drucker Societies: volunteer-driven organizations that are using Drucker’s teachings to bring about positive change in their local communities.

In addition, the Institute maintains a digital archive of Drucker’s papers and other holdings related to the fields of management and leadership; undertakes research that builds on Drucker’s writings; offers an annual $100,000 prize for nonprofit innovation; applies Drucker’s work to current events (through a regular online column in Bloomberg Businessweek by Institute Executive Director Rick Wartzman; a blog called the Drucker Exchange; and a monthly radio show called “Drucker on the Dial”); and hosts visiting fellows with Drucker-like insights and values.

The Institute is a close affiliate of the Peter F. Drucker and Masatoshi Ito Graduate School of Management, which is training the next generation of leaders and managers to do good while they do well.

For more on the Drucker Institute, please visit: http://www.druckerinstitute.com. Follow us on Twitter @DruckerInst

About Claremont Graduate University
Founded in 1925, Claremont Graduate University is one of the top graduate schools in the United States. Our nine academic schools conduct leading-edge research and award masters and doctoral degrees in 22 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.

About the Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please go to http://www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

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