Howcast to Join YouTube's Original Channels Initiative

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Leading creator of how-to content, Howcast Media, Inc., is the latest content producer to join YouTube’s original content initiative with the upcoming launch of multiple channels, including Howcast Health & Fitness

Howcast is excited to announce an expansion of its relationship with YouTube, to include the creation of original content in a variety of categories, focused initially on a new Howcast Health & Fitness channel. Having early on recognized the power and importance of YouTube to the development of the Internet as a transformative medium for video distribution, Howcast has been working with YouTube since Howcast’s public launch just over four years ago.

Since its inception, Howcast has used proprietary data analytics to hone its production efforts on topics of greatest interest to users and of highest value to advertisers. With the announcement of Howcast’s expanded relationship with YouTube, the company will be able to use these capabilities to delve even deeper into a number of original content channels, starting with Health & Fitness.

As it does with all of the videos in its expansive library, Howcast makes learning “how to” easy and fun, and will bring that combination of playfulness and helpful instruction to the five shows comprising its new Health & Fitness Channel: “Fitness Fun,” Medical Matters,” “Family Focus,” “Nutrition Know-How,” and “Mind & Body”. Whether providing expert advice on Dance Workouts, Emergency Medical Care, or Healthy Food Secrets, Howcast’s highly-respected experts will provide easy-to-follow instructions covering every aspect of their topic in complete detail.        

“Having already amassed over 425,000 subscribers and 600 million video views of our content on YouTube, we see huge opportunity in this expansion of our partnership with YouTube,” said Jason Liebman, CEO of Howcast. “We’re pleased that YouTube, in selecting us, has recognized Howcast as a leader in the instructional video category, and that we’ll be working side by side with them in this radical revamping of the media world.”

About Howcast
Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Howcast uses innovative technologies and rapid production techniques to create very high volumes of low-cost, high-quality, “how-to” videos for multi-platform distribution. From Cake Decorating, to Hip Hop Dance Moves to Guitar Lessons, Howcast streams tens of millions of videos every month across its distribution network. Launched in 2008, Howcast is led by a senior management team with backgrounds in traditional and new media, including alumni of Google, YouTube, and Yahoo!. Howcast is hiring in its New York City office! Interested engineers at all levels of seniority should contact jobs+eng(at)howcast(dot)com.

For more information on Howcast, please contact pr(at)howcast(dot)com

For more information on YouTube Original Programming go to: youtube.com/creators/original-channels.html

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