DealerOn Customer Named Overall Winner of Spring 2012 Digital Dealer Website Excellence Awards

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DealerOn Website Customer, Ideal Nissan, Named the Overall Winner in the Spring 2012 Digital Dealer Website Excellence Awards at the 12th Digital Dealer Conference and Exposition.

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DealerOn, the premier auto dealer website provider, announces that two of their car dealership website customers are winners of the Spring 2012 Digital Dealer Website Excellence Awards. Co-sponsors Dealer Communications and Dataium, LLC, established these awards to recognize automotive dealers, managers and their website providers for exceptional performance of the websites they design, host, and support.

Ideal Nissan, a dealership near Rochester, NY, was the Spring 2012 Overall Winner. This award is based on the Auto Shopper Index (ASI), Dataium’s proprietary index for measuring auto shopper engagement, enthusiasm, and intensity within the consumer buying cycle. “The Digital Dealer Website Excellence Awards competition is the first of its kind and is completely objective based on statistics, not judging or voting,” says Michael Roscoe, President and CEO of Dealer Communications, who initiated the awards.

“Promoting excellence by sharing the very latest information on digital technology and best practices is at the core of every service that Dealer Communications offers the automotive industry. Co-sponsoring this competition with Dataium is yet another way to fulfill our mission,” Roscoe noted.

The award means that the Ideal Nissan dealership website was ranked in the top 5 of leads to visitor, returning visitors, search to visitor ratio, and within the top 10 for visitor to auto shopper conversion, when compared to other dealership websites with Dataium’s analytics code.

Another DealerOn client, Joe Cecconi’s Chrysler Complex, a Buffalo area dealership, was the winner of the Leads per Auto Shopper award. This means that out of the auto dealer websites for which Dataium tracks data, the site had the highest percentage of auto shoppers that submitted a lead.

DealerOn, Inc., the leader in online marketing companies serving the retail automotive industry, provides a full spectrum of online marketing solutions to auto dealership customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.

In addition to providing online marketing for auto dealers, DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their car dealership clients.

These awards are based upon independent, unbiased analytics of dealers’ websites performed by Dataium, LLC. Dataium is the largest aggregator of auto shopper behavior and provides OEMs and thousands of dealers advanced website analytics. Dataium is the only company providing multi-make/model data collection, analysis, and benchmarking.

The Spring 2012 Digital Dealer Website Excellence Awards will be presented to the Dealership Winners and the Website Vendors that support these dealerships’ websites at the 12th Digital Dealer Conference and Exposition, April 3-5, in Orlando, FL.

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Chris Deringer
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