New Executives appointed at newBrandAnalytics

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Leading provider of social business intelligence solutions strengthening its management team with industry veterans

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"We are building an enterprise class company with a best-in-class management team, and with additions like Lenn and Steve we set the stage for rapid growth.”
~~ Sean O'Leary, Chief Executive Officer of newBrandAnalytics

newBrandAnalytics, the leading provider of social business intelligence solutions, today announced the appointment of Leonard Kurtzman to the position of Chief Financial Officer and Steve Quan to the position of Vice President of Business Development & Strategic Partnerships.

“In 2011, newBrandAnalytics closed $20 million in Series B financing, which was led by New Enterprise Associates and Revolution Ventures, to further accelerate the company’s rapid growth and customer acquisition. To spearhead this mission, we sought industry veterans who have the expertise and experience to lead us through this critical stage,” said Sean O’Leary, Chief Executive Officer of NewBrandAnalytics. “I’m confident we are building an enterprise class company with a best-in-class management team, and with additions like Lenn and Steve we set the stage for rapid growth.”

Kurtzman has over 25 years of financial experience in guiding early & mid-stage technology-oriented companies through periods of significant growth. He was formerly the Chief Financial Officer of Approva Corporation, a Herndon, VA based provider of continuous monitoring enterprise software. As a key strategic contributor to the financial and operational growth of Approva, Kurtzman led the sale of the company to Lawson Software in September 2011. Prior to his role at Approva, Kurtzman spent over 10 years at Sterling Software (including an entity acquired by Sterling) , serving in various senior level financial roles including CFO of the Sterling International Group based in London, England. His past transactional experience includes private company equity financings, merger and acquisitions, bank financing, and leading a company through an initial public offering. Kurtzman spent the early part of his career at Deloitte and is a Certified Public Accountant.

Quan has nearly two decades of experience both as a lawyer and in business development roles. After several years in private practice, he joined the in-house legal department at AOL where he led teams supporting the AOL Access division, the AOL Media Networks (Advertising) division, and various products, such as AIM and MapQuest. In 2007, he was named AOL’s VP of Business Development, with a primary focus on running the company’s strategic relationship with Google, and leading the business development efforts of several business units including Commerce & Marketplace Channels, AOL Search and Local, and the Chief Technology Officer’s office. Most recently, he was the Vice President of Business Development with VA-based startup LightSquared.

“The buried treasure in terms of customer, operational and competitive intelligence is found at the intersection of social media, big data and analytics. And, newBrandAnalytics proprietary technology has proven to be able to tap into this sweet spot to help clients drive an ROI to their business,” says Kurtzman. “I’m excited to be an integral part of a company that’s uniquely positioned to change the way brands receive and react to customer feedback.”

“While at AOL I saw first hand the growing trends of social media and application of big data to optimize products and services. I was drawn to newBrandAnalytics because they play in this sweet-spot of the convergence of big data and social media, but it’s their innovative and powerful tools that provide actionable business intelligence with tangible ROI for customers that sets it apart from others in the space,” says Quan. “newBrandAnalytics goes well beyond providing high-level social media monitoring services and converts the massive amount of unstructured data into truly actionable analysis that can be used to optimize operations, better understand customer feedback, conduct competitive R&D, and evaluate the effectiveness of marketing and PR campaigns. I’m thrilled to be a part of an organization that is truly transforming the way companies do business.”

Described by thought leaders as the most innovative guest satisfaction technology in hospitality in the last decade, companies use the newBrandAnalytics platform to glean real-time, voice-of-customer intelligence inherent in their customers’ online conversations, enabling them to understand not only what their customers are saying, but also why they are saying it and how it impacts their business strategy. Going well beyond simple social metrics, the newBrandAnalytics technology generates industry specific customer insight through operational categories that truly matter to brands - such as service performance, employee feedback, and product quality. These actionable insights can be drilled down to look at specific units, locations, properties, etc., and are proven to yield operational improvement, enhanced marketing measurement, and new strategic initiatives that help clients deliver a brand-defining customer experience.

About newBrandAnalytics:
Washington, D.C.-based newBrandAnalytics is the leader in Social Business Intelligence solutions for the restaurant and hospitality industries. Their flagship offering, Social Guest SatisfactionTM is used by thousands of restaurants and hotels and is proven to improve guest experience. The company was recently named the Venture Summit Mid-Atlantic 100 Company of the Year. http://www.newBrandAnalytics.com

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Cindy Kazan
NewBrandAnalytics
414-559-0745
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