Pitusa Fashion Summer Collection Goes Viral

Share Article

Fashion designer Pitusa starts road show to present Summer Collection. First stops are Coral Gables, Florida and Notting Hill, London, UK. Building on the success of blueprints Inca abaya, Inca skirt, Peace tank - with the Salaam-Shalom motto - and the eco trackies, Pitusa fashion now brings the new creations Long backless dress, Polka dotted hot pants, Romper, Neon maxi skirt, Inca kimono, Mini backless dress, Kaftan w/ bollitas and Inca bikini. In less than two years of operations, Pitusa already sells in twenty two countries via internet store and at retail through twenty nine independent boutiques scattered in the US, Europe, and the Middle East.

Pitusa is a boho-chic, eco-friendly fashion line for teen girls and women based in Miami, Florida. It draws on cultural- fusion designs and peace themes.

The Inca-fusion collection, evolving since 2010, is pushing the fashion market forward into new boundaries. It blends high quality and comfort within a globalized cross-cultural frame. Blueprints like the Inca abaya, Peace tank - with the Salaam-Shalom motto for peace in the Middle East - the eco trackies and other garments are quickly going viral.

Pitusa’s line features alpaca fine hair and Pima cotton, two of Peru’s textile gems, as well as recycled plastic bottles. “With the eco trackies made of recycling, you can cut by half the carbon footprint of your sportswear,” said Pitusa’s founder, Clara Lago.

Clara (25), American of English-Spanish parents, who graduated from University in International Relations in 2010, explained how she embarked on the fashion business: “On the day I stepped out of University, I thought of looking for a job in fashion. One month later, l realized that creating jobs rather than my looking for one is the type of attitude that will pull us out of the crisis...I always had strong inclination for fashion and saw a niche for colorful, comfortable, and affordable clothing .. So, I said to myself, I open for business tomorrow.”

The Summer Collection 2011 includes new creations such as the Long backless dress, Polka dotted hot pants, Romper, Neon maxi skirt, Inca kimono, Mini backless dress, Kaftan w/ bollitas and Inca bikini, among other designs. Meanwhile, the Inca abaya and mini-skirt and the Peace tank continue to be must-wears actively sought for. You can glace at the Summer Collection at http://goo.gl/rE91y

Clara will be presenting the Summer 2012 Collection in Coral Gables, Florida on Wednesday, April 4th (see time and place at http://goo.gl/h8fLN) and in Notting Hill, London, England on April 6th and 7th (time and place at http://goo.gl/3AS4c)

In less than two years of operations, Pitusa already sells in twenty two countries, directly to individual purchasers by internet store (http://store.pitusa.co.uk/) and at retail, though twenty nine independent boutiques located in the US, Europe and the Middle East (http://www.pitusa.co.uk/findme.html)

Clara Lago’s advice to peers with entrepreneurial drive: “Do not waste time with banks; you may have business talent and be already running at a profit, but all banks are interested in is whether you want a mortgage and can show two years of income as an employee; that mortgage they can unload to Fannie Mae (i.e. the taxpayer) while your business, no matter how promising, would stay in their books. As for the Federal Government’s Small Business Administration, enter its website and you will find yourself at the gate of Kafka’s Castle. Instead, try the shortcut: raise funds from friends and family and microcredit institutions.”

With a smile on her face, Lago added, “Still fresh in my mind is that banker at one of the US top three banks telling me that I will get nowhere with the bank…..the irony was the huge poster behind his desk reading we support small business. I laughed and asked him whether I could take a picture.”

Become a Facebook friend of Pitusa at:


Press: press(at)pitusa(dot)co(dot)uk
Sales: sales(at)pitusa(dot)co(dot)uk
General Inquiries: pitusa(at)pitusa(dot)co(dot)uk
USA +1(305)7910004

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Email >
Visit website