LeadFerret Improves Industry Specific Searches with NAICS Codes

Share Article

LeadFerret, the world’s first 100% free B2B database with complete information, including email addresses and social media links, has added NAICS Codes, giving users yet another tools for searching within specific industries.

NAICS code keyword search popup
"We decided that, despite the extra work it would create for our team, we would put the interests of our users first and make the database searchable by either system."

LeadFerret.com users can now do more specific industry searches using NAICS codes. Previously users were only able to search industries by SICs (Standard Industry Codes). The problem is that SICs have become outdated, and many specific industries, especially those associated with new technologies, are not easily searchable using SICs. NAICS (North American Industry Classification System) codes were developed specifically to deal with the short comings of the SIC system.

For example, when the SIC system was created, the software industry was just in its infancy, so only a couple SICs can be found for software. However, the NAIC system was created in the software era, so there are at least 10 different NAICS codes that can be used to sub-categorize the software industry.

LeadFerret users can now search using either industry coding system, and can find the best codes for their industry search using SIC or NAICS keyword search tools available on this site.

"We had several internal debates about whether to classify companies by SICs or NAICS codes. NAICS Codes are far superior in my opinion, but many companies still use SICs. So, we decided that, despite the extra work it would create for our team, we would put the interests of our users first and make the database searchable by either system." Says LeadFerret Co-Founder Forest Cassidy.    

About LeadFerret
LeadFerret, Inc offers a free online B2B database with complete data for millions of business contacts. It's 100% free, no gimmicks, no subscriptions, no need to upload your contacts to get contacts, etc., and every record is complete, including email address. LeadFerret.com was launched in BETA version on August 11th, 2011, and has seen rapid growth in a very short period of time.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stela Cassidy
Visit website