The power quality and reliability score of a company makes up more than a fourth of the JD Power customer satisfaction rating.
Chapel Hill, NC (PRWEB) April 05, 2012
Statistical analysis conducted by FGI Research has shown that PQR scores and customer satisfaction are directly correlated. Dino Fire, Director of Marketing Science at FGI Research, discusses this correlation in his most recent webinar, PQR Research for Utility Companies: Improve Your Communications Strategy and Customer Satisfaction Score.
The PQR score of a company makes up more than a fourth of the JD Power customer satisfaction rating and this significant PQR number is directly related to how customers regard a company’s management of power quality and reliability, especially during outages.
In the complimentary webinar, Mr. Fire discusses in depth how to understand your PQR satisfaction rating and how outages drive that score. He also goes into details about how to improve a PQR satisfaction rating, design a communication strategy, as well as how to boost customer satisfaction and loyalty.
Additionally, the PQR Simulator, a tool developed by FGI Research and demonstrated in this webinar, allows for the prediction of satisfaction ratings under different outage scenarios, aids in the understanding of how different scenarios correlate to your PQR satisfaction, and compare your results to the national average.
Dino Fire lends his 23 years of industry experience to digging deeper into the statistical implications a PQR score has on the Energy Industry. Those in the position of directors or managers of consumer insights, market research, product development, marketing, communications, or at any utility company concerned with customer communications strategies will find his presentation both thought provoking and insightful.