“a break through for the ecosystem partners to truly leverage the meaning of hyper local targeting." - Tom Dye, CEO MyTurf
Austin, Texas (PRWEB) April 05, 2012
Today during AdTech San Francisco, MyTurf, Inc. announced the availability of AdValue 3.0, the latest release of its radically new ad delivery platform.
AdValue is a game changing approach to online display advertising and is quickly becoming the backbone of the digital advertising supply chain. Commenting on the latest release CEO, Tom Dye calls it “a break through for the ecosystem partners to truly leverage the meaning of hyper local targeting. Our technology links all three critical aspects of the digital advertising ecosystem including Network Providers, Advertisers and Publishers and gives them a common and easy to use platform to deliver advertising to thousands of hyper local communities. In a few key areas, it is very similar to the way the local television affiliate advertising model works."
The 3.0 release includes a new visual design, simplified setup wizard, and a flexible renewal and payment management system. Also released is an updated version of the AdValue delivery technology, resulting in greater transparency, speed, and integration with OpenX real time bidding network.
"Everyone works, plays and shops within 30 miles of their home. By partnering with network providers who actually run the cable, phone lines, or signal into physical locations, MyTurf gives local and national advertisers access highly accurate, hyper local communities. Advertisers can now target a specific geographic area right down to the zip, street, or building with incredible precision and Publishers have a unique capability to diversify and monetize their ad space at the hyper local level. Bringing the network provider into supply chain, gives us an edge on accuracy and ubiquity that advertisers are demanding." said Mike Peloquin, VP of Sales and Marketing.
Tom Dye adds, "This update is the culmination of years of work to generate a completely unique ad delivery platform. Today we've made that platform available to both local merchants and sophisticated ad buyers."
The Myturf platform is accessible for advertisers via their website http://www.myturfads.com. Bids on their inventory can also be placed via theopenX RTB market under a myturfads.com subdomain.
MyTurf is the only company that delivers the reality of hyper local advertising by combining the geographic presence of Network Providers, consumer’s demands for relevant localized content and Advertisers direct audience objectives. Established in 2007, MyTurf was founded on the belief that Network Providers offer a singular advantage to advertisers and publishers who want to drive greater profits from hyper local, geo-targeted capabilities. Contact information: sales(at)myturfads(dot)com.