The New Facebook Layout
"Not surprisingly, Facebook isn't standing still," noted MoreVisibility CEO Dennis Pushkin.
Boca Raton, Florida (PRWEB) April 05, 2012
MoreVisibility, a six-time Inc. 500/5000 recipient and one of the world’s most experienced search engine marketing and optimization (SEM/SEO) agencies, reaffirms its priority to educate businesses on the new Facebook Timeline and how it is changing the way Business Pages look, how they are managed, and how they interact with fans. Facebook’s new layout has been active since March 30th, 2012 and if the business page was not prepared for the transition, it will look very outdated.
Today, Facebook is the largest social media platform and is essential for companies and businesses that are committed to engaging their customers. Facebook promotes the importance of creating content that enriches a fan’s experience with the brand, rather than focusing on the sale. The first priority to prepare for the new Facebook layout is to build a successful social media strategy, where the content and imagery are strategically planned out and measured in a spreadsheet. MoreVisibility has helped numerous clients optimize their Social Media presence through custom design, strategy and channel Management.
When it comes to creating a cover image for a business page, the theme should be unique to the brand – something recognizable that fans will respond to and interact with. According to Facebook, the image uploaded must be at least 399 pixels wide and the Cover Image may not contain: price or purchase information (such as “40% off” or “Download it at our website,”), contact information (such as web address, email, mailing address or other information intended for the company Page’s about section), references to user interface elements (such as “like” or “share,” or any other Facebook site features) and calls-to-action (such as “Get it now” or “Tell a friend”).
Other significant elements to the new Facebook layout are the Timeline and Milestones. A company can place Milestones on the Timeline to create a unique company story and mark important dates of achievement. This story should be similar to the existing brand voice and include images for each important event highlighted. Adding these Milestones helps to humanize the brand and shape the initial user experience. Create an optimal Facebook page by spending time organizing and building posts to reflect the company in a way that is intriguing to the user by including fun facts and photos about the company’s history.
Facebook has also created a section for management tools. The admin panel is the new hub for most of the page management features and links. From the panel you can see the most recent fan activity, likes on the page, and private messages. Access to the page settings and privacy settings are within the dropdown navigation in the upper right corner of the panel.
"Not surprisingly, Facebook isn't standing still," noted MoreVisibility CEO Dennis Pushkin. Facebook has recognized the importance of boosting their platform for businesses and the Timeline design is a big step forward. MoreVisibility is deeply engaged in helping businesses leverage the audience that Facebook offers while being very mindful of the nuances of their guidelines for promotion.
For businesses that are not familiar with the new Facebook layout and need help building a strategy, follow this link for a free Social Media Critique. MoreVisibility has an entire department dedicated to social media strategies and channel management that is available for consultation.
Additional information about Facebook, including how to create a Facebook Page with the new layout, can be found in MoreVisibility’s Social Media Blogs. Other important social media resources including those related to Twitter, Facebook, LinkedIn, YouTube and Pinterest can be found on the MoreVisibility website.
About MoreVisibility
Founded in 1999, MoreVisibility is one of the world's leading Search Engine Marketing, Optimization and Design firms, having helped hundreds of Fortune 1000 companies and small businesses social media increase qualified traffic to their Web sites. In 2005, 2006, 2007, 2008, 2009 and 2010, MoreVisibility was named to the Inc 500/Inc 5000 list of the nation's fastest growing privately owned firms. MoreVisibility is a Google AdWords Certified Partner and a Google Analytics Certified Partner.
MoreVisibility boasts high client retention through a team of 35 senior professionals who deliver superior performance and measurable results. Notable clients served include: Direct Marketing Association (DMA), Children’s Hospital of Philadelphia, The Metropolitan Museum of Art, Dairy Council of California, RSM McGladrey, The Mayo Clinic, Travel Nevada, Ritz Carlton Residential Suites and Clemson University. MoreVisibility is based in Boca Raton, Fla., and can be found on the web at http://www.MoreVisibility.com.
