With the Vivo! Touch color label printer, we’re able to reach a market that we’d not been able to reach before.
West Warwick, RI (PRWEB) April 24, 2012
QuickLabel Systems, a brand of Astro-Med, Inc. (NASDAQ: ALOT), recently released a video that depicts how the Vivo! Touch color label printer has helped Spangler Candy Company launch a successful personalized lollipop labeling program for their line of family-favorite Saf-T-Pop lollipops, the “lollipop with the loop handle.” By printing personalized lollipop labels for Saf-T-Pops with the Vivo! Touch, Spangler Candy has been able to open new avenues for sales and its product portfolio of Saf-T-Pop® lollipops, DumDum® lollipops, Spangler Circus Peanuts®, and Spangler® Candy Canes. The new video can be viewed on the QuickLabel Systems website at QuickLabel.com/Vivo.
Spangler Candy produces over 500,000 Saf-T-Pop per day on its high-volume packaging lines, but wanted to add personalized packaging to smaller orders of its famous Saf-T-Pop lollipops. Spangler VP of Marketing Jim Knight knew that it would be too costly to break into existing packaging line volumes in order to label smaller orders of Saf-T-Pop lollipops with personalized labels. “Customers were requesting personalized pops, but with our high manufacturing lines we just weren’t able to break into those lines and run customized labels for smaller orders,” said Knight.
Spangler Candy found a solution to this packaging challenge when it discovered the Vivo! Touch digital color label printer. Now, the Vivo! Touch gives Spangler Candy the flexibility to print customized Saf-T-Pop lollipop labels in short runs without having to interrupt its main packaging lines. “The Vivo! Touch has been very helpful to us in breaking into shorter runs,” said Knight.
The addition of the Vivo! Touch color label printer has allowed Spangler Candy to enter into a new market for candy and confections – customized and personalized lollipops. Personalization has become a popular trend, and Spangler has been able to use the Vivo! Touch to make personalized Saf-T-Pops that reach new customers and open new avenues for sales.
“Customized candy is a trend right now,” explained Knight, “and we’re excited to be a part of that trend. With the Vivo! Touch, we’re able to print the label and apply it in a separate facility - it allows us to have a side operation where we can customize for the consumer. With the Vivo! Touch color label printer, we’re able to reach a market that we’d not been able to reach before.”
Personalized Saf-T-Pop lollipops are popular with families who want personalized party favors for special parties or events such as new baby announcements, birthday parties, or anniversaries. Safety-minded organizations such as hospitals, police and firefighting associations, and others also purchase Saf-T-Pop lollipops to giveaway lollipops with customized safety messages such as “Buckle Up.” And businesses such as restaurants, hair salons, and banks say “thank you” to their customers by purchasing Saf-T-Pops personalized with logos and special messages as giveaway items. Custom labeled Saf-T-Pops can be purchased online at Saftpops.com.
You will be able to see custom labeled Saf-T-Pop lollipops at the Sweets and Snacks Expo in Chicago from May 8, 2012 to May 10, 2012 at the McCormick Place Convention Center. You can visit Spangler Candy in Booth ##1937 and visit QuickLabel Systems in Booth #780 at the Sweets and Snacks Expo. Formerly called the All Candy Expo, the Sweets and Snacks Expo is produced annually by the National Confectioners Association.
About Spangler Candy Company
In business since 1906, Spangler Candy's line of quality confections includes Dum Dums®, Saf-T-Pops®, Circus Peanuts, Spangler® Candy Canes, and Valentine, Easter, Halloween & Christmas candies. For information contact Spangler Candy Company (1-888-636-4221 or info(at)spanglercandy(dot)com), or visit Spangler’s websites: http://www.saftpops.com. Chat about your favorite Spangler confections at Facebook.com/SpanglerCandy.
About QuickLabel Systems and Astro-Med, Inc.
QuickLabel Systems is a leading manufacturer of digital color label printers used by manufacturers and processors who want to print their own labels in-house, as well as barcode label printers, thermal transfer ribbon, labels, and custom label printing services. QuickLabel Systems is a brand of Astro-Med, Inc., a manufacturer of high tech specialty printing systems, electronic medical instrumentation, and data acquisition systems for test and measurement. Astro-Med, Inc. (NASDAQ:ALOT) is a member of the Russell Microcap® Index. Additional information is available by visiting http://www.QuickLabel.com. Keep up with QuickLabel Systems on Twitter @QuickLabel and on Facebook at Facebook.com/QuickLabel.