Wittlebee Raises $2.5 Million Seed Funding Lead By Rincon

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Children’s clothing membership service to begin manufacturing private label designs to keep up with growing customer demand

Our customer feedback is overwhelmingly positive; we are speaking to an audience of 20,000 highly engaged moms across social media who tell us they’re delighted we’re saving them time and money for all their children’s clothing needs.

Wittlebee (http://www.Wittlebee.com), the affordable children’s clothing monthly membership service backed by technology studio Science Inc., today announces the company raised $2.5 million in seed funding leady by Rincon, with participation from SoftTech, Google Ventures, Matt Coffin, CrossLink, and Morado. Jim Andelman, co-founder and General Partner at Rincon, joins Wittlebee’s board alongside Michael Jones, founder and CEO of Science, and Sean Percival, Wittlebee’s founder and CEO.

Since launching less than two months ago, Wittlebee has experienced accelerated growth, in part because of Science’s track record of quickly scaling ecommerce businesses. The company will use the new investment to build out its executive team and user acquisitions.

Upon joining Wittlebee, customers are connected to a team of mom stylists who work with families to compose boxes of high-quality children’s clothing to meet individual children’s needs. Active kids in warm climates like Miami may receive appropriate t-shirts, shorts and socks whereas infants in Albany receive long-sleeve onesies and cozy pajamas.

“Wittlebee’s recent growth has been tremendous,” said Percival. “Our customer feedback is overwhelmingly positive; we are speaking to an audience of 20,000 highly engaged moms across social media who tell us they’re delighted we’re saving them time and money for all their children’s clothing needs. We plan to use Rincon’s investment to create Wittlebee’s private label clothing line that will truly showcase our commitment to high-quality practical children’s apparel.”

In the coming months, customers will receive a selection of parents’ favorite well-known brands in addition to Wittlebee’s private label. Manufactured both locally in Los Angeles and abroad, the new line represents customers’ wish-list of kids’ must-haves, from high-quality soft fabrics, to a wide color palate, to unique graphic designs. After months of research and testing apparel options through Wittlebee’s social networks, the resulting Wittlebee bespoke label will be a timeless array of apparel basics to carry kids through seasons, activities and all their lifestyle needs.

"For every investment decision we make, we care most about customer value proposition, team, and business model," said Jim Andelman, Managing Partner at Rincon. "We've been tremendously impressed by parents' positive response to Wittlebee's offering: they love the selections, they save money and you can't beat the convenience of clothes showing up right to your door. The e-commerce space is exploding in LA, and we’re very excited to be at the forefront with Wittlebee.”

For more on Wittlebee, please visit http://www.Wittlebee.com.


About Wittlebee
Wittlebee is an affordable monthly membership service that automatically ships parents a box of children’s clothing essentials. The service replenishes children’s clothes supply, to ensure families are well stocked with the basics like onesies, t-shirts, leggings, socks, pants and more. As your child grows, so do the sizes of the clothes you receive each month. Hand selected by mom stylists, Wittlebee creates custom packages for members based on their child's age and other preferences. Please check out http://www.Wittlebee.com, follow us on Twitter @Wittlebee and like us on Facebook at http://facebook.com/wittlebee.

About Science, Inc.
Based in Santa Monica, CA, Science, Inc. is a technology studio that creates and acquires then scales successful digital businesses by bringing together the best ideas, talent, resources and financing through a centralized platform. Science focuses on three things: developing new businesses, providing emerging startups with operational strategy and capital, and transforming later-stage Internet ventures with new talent and innovation. Science is backed by a group of top institutional and independent investors, which include: Rustic Canyon, White Star Capital, The Social+Capital Partnership, Tomorrow Ventures, Siemer Ventures, Philippe Camus, Jean-Marie Messier, Jonathan Miller and Dennis Phelps. More information about Science can be found at http://www.science-inc.com or @scienceinc.

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Taryn Langer
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