Farm Market iD Hires Agriculture Industry Expert, Hylon Kaufmann

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Hylon Kaufmann has joined Farm Market iD's leadership team as vice president, sales and business development. She will be leading business development efforts focused on helping Agribusiness understand customer behaviors and purchasing patterns.

Hylon’s expertise in the very complex agriculture production industry and the issues affecting growers and retailers will be a benefit to Farm Market iD as we develop new products and services to help agri-marketers better reach their customers.

Agriculture data and marketing solutions company Farm Market iD® has announced that Hylon Kaufmann has joined its leadership team as vice president, sales and business development. She will be leading business development efforts focused on helping Agribusiness understand customer behaviors and purchasing patterns.

Kaufmann worked most recently at GfK Kynetec, where she provided market research data and consulting services to the agriculture industry with a focus on the retail and producer channels, and previously held positions at Arysta LifeScience Corporation and Rhône-Poulenc Ag Company. Kaufmann possesses over 25 years of industry experience within the crop protection industry supporting U.S. production agriculture, particularly in the West.

Steven Rao, president of Farm Market iD said, “Hylon’s expertise in the very complex agriculture production industry and the issues affecting growers and retailers will be a benefit to Farm Market iD as we develop new products and services to help agri-marketers better reach their customers. Hylon joins the Farm Market iD team at a very exciting time. Recently we launched several enhancements to our GRM (Grower Relationship Management) system including an integrated iPad application. We have added yields and soils data to our database and integrated Relevate’s leading database management and statistical analysis/modeling capabilities into Farm Market iD’s service offerings.

Farm Market iD does business with a wide variety of clients including major chemical, seed, equipment, banking and financial and direct marketing companies. The data and services Farm Market iD supplies is also used in a wide variety of business applications ranging from advertising, research and promotion, to helping develop marketing intelligence and sales strategies.

About Farm Market iD®:
Since 1973, Farm Market iD, located in Westmont, Illinois, has provided comprehensive production data to the agricultural industry. Unparalleled in its depth and robustness, the Farm Market iD database is used by virtually every major company in agriculture. In addition to its content accuracy and depth, Farm Market iD maintains its market-leading position through development of innovative and custom user applications. For more information, call (800) 313-4778 or visit http://www.farmmarketid.com.

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Gay Bitter
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