WSI Partners with Cell Journalist to Provide New Tool for TruVu Max and WeatherActive Suite

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Cell Journalist Tool Enables Quick, Easy Upload of Viewer Generated Pictures and Videos to Station from Mobile Applications

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The Cell Journalist implementation provides us with easy access to more content flowing into the station and the ability to get breaking weather pictures and videos on the air very quickly," said Debbie Bush, VP and GM, KOLD-TV Tucson.

WSI (Weather Services International) today announced that it had integrated Cell Journalist’s mobile application into WSI TruVu Max and WSI WeatherActive Mobile suite of applications (for iPad2 iPhone and Android). The Cell Journalist program provides a fast and simple way to share user-generated content (UGC) from mobile devices to station web sites and digital systems.

WSI will be demonstrating the application at the WSI Booth #SL6313, Hall S1, at the 2012 NAB Show, Las Vegas Convention Center, Las Vegas, April 16-19.

To view how the application works go to (2:58).

As the leading provider of superior weather data and graphics systems for the majority of US broadcast and cable networks, WSI now also makes it very easy for viewers to contribute pictures and videos to their local stations in seconds. The new capability within TruVu Max also provides a rapid, organized means for broadcast meteorologists to incorporate new, local content and breaking weather news onto station web sites and into weather broadcasts without having to exit the TruVu application.

“The Cell Journalist implementation enables us to air new photos from viewers every day, increasing our station-viewer engagement,” said Debbie Bush, VP and GM, KOLD-TV Tucson. “It also provides us with easy access to more content flowing into the station and the ability to get breaking weather pictures and videos on the air very quickly. “

How It Works
Using Cell Journalist, viewers can upload new or archived photos and videos to a station in seconds. From their iPad2, IPhone or Android devices, viewers can access their local station’s weather application, scroll to the submit section, open a short fill-in window and hit “submit”. Within seconds, their data is uploaded to a file within the WSI TruVu Max application. Broadcasters can then access the uploaded picture or video file from within TruVu Max and move the content to the station’s viewer gallery and/or drag it into the queue for on-air use.

“The Cell Journalist tool offers an effortless and immediate solution for both viewers and broadcasters. When a viewer wants to share a weather-related picture or video, it's a quick select and submit process from his or her mobile device. There’s no need to use a home computer for a station submission,” said Bill Dow Vice President and General Manger of WSI’s Media Division. “For TruVu Max broadcasters, Cell Journalist provides easy access to a greater number of potentially compelling photos/videos for broadcast and an additional monetization tool. The Cell Journalist program workflow makes it easy to get viewer-generated, urgent weather photos and videos on air, even under the tightest of deadlines.”

“Combining Cell Journalist capabilities with WSI’s world-class weather applications will help stations add more local content to their web sites and be more competitive by telling a better, timelier, weather story on air,” said Parker Polidor, Cell Journalist CEO. “The Cell Journalist-WSI partnership is truly a winning solution for broadcasters. We, at Cell Journalist, are thrilled to be working with WSI.”

To learn more about the new WSI- Cell Journalist partnership, contact Steve Ward, WSI Vice President, Global Media Sales & Business Development, at sward(at)wsi(dot)com and 203-767-2285. Or, during the NAB Show, contact Parker Polidor, Cell Journalist CEO, at 802-345-4046 and at the Cell Journalist Hospitality Suite, Encore Hotel, Las Vegas.

About WSI Corporation
WSI is the most trusted source of weather information across the globe. WSI is recognized as the world's leading source of professional on-air weather systems and forecasting tools for television. More of America’s leading broadcasting and cable companies choose WSI than any other weather provider. WSI is a member of The Weather Channel Companies and is headquartered in Andover, Massachusetts with offices in Birmingham, England. The Weather Channel Companies are owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, please visit

About Cell Journalist
Cell Journalist, LLC is based in Nashville, Tenn. It is the leading application of its kind for media outlets seeking images and videos of breaking news, weather and community events. Clients include: Cox, Scripps, Raycom, Belo, Barrington, ABC, Fox and others. For more information about Cell Journalist, visit

Linda Maynard    
Weather Services International     

Parker Polidor
Cell Journalist

Editorial Contact:
Barbara Rudolph    
Rudolph Communications, LLC

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Linda Maynard

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