Heardable Ranks Scottrade as Top Discount Brokerage Brand Online

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Scottrade was named the #1 discount brokerage brand with a Heardable Score of 654 out of 1000, followed by TradeKing at #2, TD Ameritrade at #3, ShareBuilder at #4, and Zecco at #5.

Heardable, the standard for measuring online brand performance, recognizes Scottrade (http://www.scottrade.com) as the most effective discount brokerage brand online. Scottrade's superior performance is highlighted in Heardable's latest benchmark report titled, "The Top 10 Leading Discount Brokerage Brands Online.

Scottrade outscored brands such as E*TRADE, Charles Schwab and Merrill Edge to secure the top position, which was calculated by a thorough examination of online shopping sites and 779+ data variables per brand. Scottrade's brand health score of 654 out of 1,000 possible points beat its nearest competitor, TradeKing, by 10 points, or 1.53%, and surpassed third place TD Ameritrade by 18 points, or 2.75%. The gap between Scottrade and lowest-ranked Firstrade was 137 points, or 20.95%.

So what is Scottrade doing right? Lots of things:

  • Strong social media participation & fan base
  • Website optimized for mobile smartphone browsing
  • Compelling content publishing (syndicated and embedded)

"Scottrade has obviously worked very hard to make its customers feel like they're more than just an account number," said John Sharp, co-founder of Heardable, Inc. "They offer a comprehensive and easy-to-use website, they've refined the user experience for mobile and social media consumption, and they regularly publish and syndicate content across the deep web to expand their brand influence. Hats off to Scottrade management for a job well done."

Top 10 Discount Brokerage Brands, Ranked by Brand Health Score

1. Scottrade
2. TradeKing
3. TD Ameritrade
4. ShareBuilder
5. Zecco
7. Charles Schwab
8. Merrill Edge
9. OptionsXpress
10. Firstrade

Social media, as a practice and an emergent discipline, is effective for what we call “business-to-everything”. This means that the best and most progressive companies of today use social media to literally become social enterprises. On YouTube, for example, Heardable found that E*TRADE's channel has the most subscribers (28,351), followed by Zecco (1,247), Scottrade (876), TD Ameritrade (597), and Charles Schwab (548). The top 7 brands in this report have an impressive 3,793,214 combined views on YouTube.

Another interesting piece of data gleaned from Heardable's report is the sentiment of conversations on Twitter that included brands from this report. Eighty-eight percent (88%) of these conversations were positive.

Details about the report, "The Top 10 Leading Discount Brokerage Brands Online," including a free PDF excerpt, can be found at:


About Heardable
Heardable is the standard for measuring online brand performance. Heardable answers the question, "What would you like to know about your brand today?" Heardable customers leverage contextual analytics and trend data to make smarter, faster business decisions. 15 million brands x 779 data variables x 1000's of customizable reports. Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. http://heardable.com

For more information on Heardable, please contact:

Jon Samsel, CEO - Heardable, Inc.
T: 888-520-0034 office, E: samsel(at)heardable(dot)com

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