Offers New Advertising Channel For Small Business Owners

Share Article

SaveOnBrew offers new channels for grocery, liquor, and convenience stores to advertise discount beer prices to a captive audience.

News Image
SaveOnBrew is a free and easy way to attract customers to your store., the worlds only beer price-search engine, partners with many small businesses to advertise beer deals. Visitors to the site simply enter their zip codes to get a list of lowest advertised beer prices in the surrounding area. They can narrow their searches by brand, container size, type of beer, or merchant. Local shops say working with the website has been a tremendous boon to their small businesses.

Mike and Mark Lenzi, owners of Franklin Liquors in Maryland, have fully embraced the SaveOnBrew advertising model. “We've been a small, family-owned business for the past 34 years,” explains Mark Lenzi, “and we wanted to show that our prices are the same – and in many cases better – than big box stores.”

He adds, “We love the idea of a beer price seach-engine. Social media, web pages and ads are the best way to advertise a small business these days. We see a major decline in print ads, so any digital media means to promote our business is definitely a plus.”

It’s free and easy to have beer deals placed on the website. Small businesses simply supply SaveOnBrew's IT department with a weekly data feed in CSV form. In some cases, SaveOnBrew can subscribe to electronic ads, so business owners only need to contact them once to initiate the relationship. The site crosses a broad spectrum, but is especially active in the 21-34 year-olds with active lifestyles who are heavy social networkers looking for the best beer deals. "We're especially popular with the college crowd," Davidson says.

“SaveOnBrew is a free and easy way to attract customers to your store,” explains site co-founder Mark Davidson. “In such a competitive market, traffic is the name of the game. Accurate pricing gives your customers the information they need to make a purchase. Now that we’ve launched our mobile app, SaveOnBrew is quickly becoming the #1 way Americans get local information on beer prices, so it makes sense that you would want to be part of this massive database.”

SaveOnBrew is a great leveraging tool for smaller businesses that may not have the money to spend on TV ads or weekly ad mailers. Little family-owned businesses appear alongside larger distributors, with no preference given. If a store has a good deal on beer, it’s listed. Store participation is the key to maintaining timely and accurate information on SaveOnBrew, so the founders do their best to give back to these retailers by helping them get their names out to the masses.

The Lenzi brothers wholeheartedly recommend advertising with, saying, “What do you have to lose? Use it to your advantage to compete with others and show what you have, while getting your business name all over the web.”

About SaveOnBrew.Com: Founded in 2010 to help thirsty beer drinkers across the United States find the lowest advertised prices for one of the world’s most popular beverages.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Davidson

Greg Thibodeaux
Visit website