UmeNow: Privacy Mom Supports 'Girls Around Me'

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"The dirty little secret is that thousands of apps are doing exactly the same thing as Girls Around Me," said Evelyn Castillo-Bach, founder of

Privacy is not a luxury.

It's hypocritical to single out Girls Around Me and pretend that by taking out this one app a problem has been addressed,

As part of its Occupy Privacy campaign, UmeNow announced its support for the controversial app, Girls Around Me. "By now everyone has heard about the so-called creepy app that tracked women by merging geo-location and profile information from Four Squares and Facebook.There was such a huge outcry that Four Squares blocked the app from accessing its database and Apple decided to pull the application from its App Store. But the dirty little secret is that thousands of apps out there are doing exactly the same thing. Apps are tracking everything we do, who we know, and where we are. It's hypocritical to single out one app and pretend that by taking out this one app a problem has been addressed," said Evelyn Castillo-Bach, the founder of UmeNow, known to her followers as Privacy Mom.

"Four Squares and Facebook are platforms that track people. A major part of their business model is to allow apps like Girls Around Me to extract information stored in their databases so it can be distributed to people we don't know. Girls Around Me tracked only women. Most other apps track everyone. The point missed by focusing on one app is this: We really have no clue how our information is being shared and distributed by thousands of apps -- could be to anyone from cyber criminals to governments. Focusing on the gender preference of the app misses the whole point," said Castillo-Bach.

Company Information:
UmeNow has banned all tracking and all ads. UmeNow's 2-tier membership structure promises the same privacy protection to its free members. Premium level members who subscribe for $6.00/ month have access to all site areas.

Evelyn Castillo-Bach is the founder of UmeNow and Collegiate Nation. UmeNow entered into its silent launch in July 2011. Collegiate Nation--also known as is the first and only private network exclusively for college students. Castillo-Bach was interviewed earlier this year by Miami television to address privacy issues impacting college students.

Both UmeNow and Collegiate Nation are known for fiercely protecting the privacy rights of its members. All ads, third party apps and games are banned because they are back doors to tracking and extracting private information. Castillo-Bach earned her M.S. in 1993 from Columbia University Graduate School of Journalism. She has traveled extensively in Ethiopia and in the Balkans, accompanying her Danish husband who is a lawyer.

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Jennifer Wright
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