American Greetings Teams up with Los Angeles Animal Shelter to Give Bunnies a Chance at eCard Fame

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Consumers Can Check Out Behind the Scenes Footage of Entertaining New eCard at YouTube

Every bunny knows that this is their time of year. For those harboring dreams of stardom, Easter is the perfect time to step up their game and get noticed, and that is exactly what has happened for two particularly adorable bunnies currently residing at the Burbank Animal Shelter, a no-kill shelter in Los Angeles. Needing a truly exceptional pair for a special Easter eCard, the team at, the online greeting card division of American Greetings Corporation (NYSE: AM), worked with the shelter and two stars have been born.

Without so much as an audition, Cletus and Penelope were selected and escorted by their foster mom to the American Greetings studio for their shoot. Great care was taken of both to ensure that they were safe and comfortable at all times, and the pair performed effortlessly. Their greeting, which features them exchanging some entertaining banter as they drop eggs from a plane to celebrate Easter, is sure to be a popular selection this Easter.

In addition to being featured on the eCard, American Greetings has also released a video on YouTube that offers a behind-the-scenes look into the story of these two furry little stars. The video is a documentary of how the eCard was made with a focus on the two new celebs.

With their work complete, Cletus and Penelope have returned to the shelter where volunteers expect they will be able to find a home very quickly. To check out these exceptional bunnies, as well as the wide range of animals ready for adoption, visit the Burbank Animal Shelter online at (

To check out the very best variety of Easter eCards, ranging from funny and cute Easter wishes to those with heartfelt or religious greetings, visit

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at and electronic greeting cards available at In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit

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