MobileAware Expands EMEA Presence, Partners with Asset Technology Group

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Asset is first of many new channel partnerships MobileAware plans worldwide

MobileAware (, which builds exceptional customer engagement channels, today announced a strategic partnership with systems integrator and reseller Asset Technology Group ( This is the first in a planned series of reseller relationships MobileAware will be striking worldwide to increase its footprint and market share in the telecom space.

Since its establishment in 1991, Asset Technology has delivered software solutions that solve real business challenges through world-class methodologies, including Enterprise Content Management, Enterprise portals and collaboration solutions, Business Process Automation, and implementation and consultation services. Recognizing that key customers such as Vodafone Egypt, ETISALAT, Mobinil, STC, Mobily, Du, QTEL and other telecoms in the MENA region are eager to offer their customers an optimized mobile channel, Asset Technology executives sought to resell mobile Self-Care and mobile commerce solutions that are accessible via any mobile device. The company’s research quickly led it to MobileAware.

Asset Technology VP, Products & Services, Tamer Mostafa noted that his team thoroughly researched many options before deciding to partner with MobileAware. “MobileAware offers not only a rock-solid technology platform, but also brings deep experience in both mobile applications and telecom networks,” said Mostafa. “The team is highly capable, and they’ve demonstrated their commitment to broadening their customer base in the Middle East and Northern Africa. We’re very excited to be bringing this unique solution to our customer base.”

“Mobile channel creation and optimization has become an essential element of telecom operators’ business,” noted Armin Gebauer, CEO of MobileAware. “We believe that partnering with Asset Technology Group, one of the strongest systems integrators focused on telecom customers, is the fastest way to get us in front of a broad range of potential clients. Our success rate once introduced to these customers is extremely high. We’re excited to dive deeper into this area of the world with Asset Technology.”

MobileAware is currently exploring similar partnerships with other systems integrators around the world, and anticipates announcing additional relationships in the coming months.
About MobileAware

MobileAware helps mobile network operators enhance the customer experience by building exceptional mobile engagement channels. The company’s innovative solutions enable operators to rapidly build and launch a mobile presence that is accessible from any device. In this way, MobileAware lowers the cost of providing excellent customer service while creating major new revenue streams. Many of the world’s largest operators, including Orange, T-Mobile, TELUS and Vodafone, have relied on MobileAware to help them transition to a Mobile First strategy.

Founded in 1991 and headquartered in Dubai, ASSET is widely recognized in the Middle East as a leading products & solutions provider for enterprise content management, document management, business process management and e-business technologies. With over 250 enterprise customers throughout the Middle East and North Africa, ASSET empowers executives to make more accurate and reliable business decisions by providing world-class enterprise solutions such as intranet and internet portals, company performance dashboards, and document and content management products and services.

ASSET products deliver secure and timely access to the necessary information, smooth collaboration between teams, automated business process management and delivery of interactive services to the organization’s customer/partners via web-based and mobile business solutions. ASSET provides a full-fledged services program covering all areas of project design and management, guaranteeing the implementation of successful software solutions. ASSET also provides full turnkey solutions through either on-site or offshore project outsourcing models.

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