London 2012 Revs up With Official Games Vehicle Registration Numbers

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The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has confirmed that the Driver Vehicle Licensing Agency (DVLA) has become a licensee of London 2012.

We are delighted to welcome the DVLA as the latest addition to the London 2012 merchandise programme. I’m sure that this London 2012 themed range of personalised registration number plates will really strike a note with fans of the Games

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has confirmed that the Driver Vehicle Licensing Agency (DVLA) has become a licensee of London 2012.

London 2012 announces DVLA as a licensee
1,750 personalised registrations to be auctioned in June
GO11 DEN, GB12 ROW and RUN 100M available to highest bidder
The DVLA becomes one of the last licensees to be appointed before the Games and will be offering London 2012 themed personalised registration number plates.

Members of the public will be able to purchase London 2012 registrations from the DVLA website http://www.dvlaregistrations.direct.gov.uk and at a three day auction at City Hall in London on 7-9 June 2012.

Fans at the auction will also have the chance to buy an official box set to accompany their number plate.

GO11 DEN, GB12 ROW and RUN 100M are just a few of the 1,750 registrations on sale at the auction and are expected to be a big hit with motorists and sporting fans alike.

LOCOG Commercial Director, Chris Townsend commented on the appointment, 'We are delighted to welcome the DVLA as the latest addition to the London 2012 merchandise programme. I’m sure that this London 2012 themed range of personalised registration number plates will really strike a note with fans of the Games.’

It is estimated that the London 2012 merchandise programme will generate more than £1 billion worth of sales, contributing more than £80m to the staging of the Games. By Games time an estimated 10,000 merchandise items will be on sale in the UK.

The whole London 2012 range is available online at http://www.london2012.com/shop or in the network of shops at St Pancras International and Paddington stations, Heathrow Terminals 3 and 5, Stansted Airport, Canary Wharf and in John Lewis locations at Oxford Street, Stratford City, Bluewater, Kingston and Liverpool One.

Notes to editors:
For further information please contact the London 2012 Press Office.

London 2012 Games partners:
The Worldwide Olympic Partners who support the London 2012 Olympic Games and the National Olympic Committees around the world are Coca-Cola, Acer, Atos, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.

LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are seven domestic Tier Two Supporters – Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now twenty-eight domestic Tier Three Suppliers and Providers – Aggreko, Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GSK, Gymnova, Heathrow Airport, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, NATURE VALLEY, Next, Nielsen, Populous, Rapiscan Systems, Rio Tinto, Technogym, Thames Water, Ticketmaster, Trebor and Westfield.

There is one domestic Tier One Paralympic Games-only Partner, Sainsbury’s and two domestic Tier Three Paralympic Games-only Suppliers, Otto Bock and Panasonic. The London 2012 Paralympic Games also acknowledges the support of the National Lottery.

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