Nuts About The Team Sweepstakes

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Peanut Butter & Co., Warner Home Video, and Peanuts Worldwide promote new Peanuts sports DVD with launch of Nuts About The Team Sweepstakes

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To celebrate the debut of Happiness is…Peanuts™ Team Snoopy, Peanut Butter & Co., Warner Home Video, and Peanuts Worldwide have teamed up to launch the Nuts About The Team Sweepstakes.

The sweepstakes, which starts April 10, 2012 and ends June 8, 2012, will promote the release of the sports-themed Happiness is…Peanuts™ Team Snoopy DVD on May 1, 2012. Five winners will each receive a prize pack containing Peanut Butter & Co. products, Peanuts DVDs, and merchandise. The Grand Prize winner will win $500 worth of sports equipment and another $500 worth of sports equipment for a school of the winner’s choice.

Promotion for the sweepstakes will appear on Peanut Butter & Co. products throughout 2012, as well as in national print, online, and social media channels.

“Peanut Butter & Co. is thrilled to be a part of the launch of the newest installment of the Happiness is…Peanuts™ collection in Charles Schulz’s storied Peanuts franchise,” said Lee Zalben, Founder & President of Peanut Butter & Co. “As summer approaches, we think that this sports-themed promotion is something consumers will really ‘go nuts’ for…pun intended!”

There is no purchase necessary to enter the sweepstakes. For a complete set of rules and to enter, consumers can go to http://www.NutsAboutTheTeam.com.

The Happiness is…Peanuts™ Team Snoopy DVD features hilarious sports-themed adventures with the entire Peanuts gang, pairing the TV special "Lucy Must Be Traded, Charlie Brown" with an episode from "The Charlie Brown and Snoopy Show" on one disc. In "Lucy Must Be Traded, Charlie Brown", Charlie Brown trades his teammate, Lucy, for one of Peppermint Patty’s players, Marcie, in hopes that this will finally end his team’s losing streak. "The Charlie Brown and Snoopy Show" features three segments, which include the Peanuts gang visiting the bowling alley to teach Charlie Brown a new sport, as well as Charlie Brown getting stuck with mascot duties while Peppermint Patty and her baseball team are on the road to victory. The DVD will retail for $14.97 SRP.

About Peanut Butter & Co.

Peanut Butter & Co. began in 1998 as a cozy little sandwich shop in Greenwich Village, NYC and has since become one of the fastest growing natural/specialty food companies in the US. The company’s ten varieties of all natural, flavored peanut butter are available in over 15,000 supermarkets and specialty food stores, including Kroger, Safeway, Target, Walmart, and Whole Foods. Dark Chocolate Dreams, the company’s chocolate flavored peanut butter, is the #1 selling all natural chocolate nut spread in the country (Source: IRI). Peanut Butter & Co. brand peanut butter is made exclusively from USA-grown peanuts and contains no cholesterol, no trans-fats, no partially hydrogenated oils, and no high fructose corn syrup, and is both dairy-free and gluten-free. Find out more at http://www.ilovepeanutbutter.com and http://www.facebook.com/PeanutButterCo and http://www.twitter.com/PeanutButterCo.

About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.

About PEANUTS WORLDWIDE

The Peanuts characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands.

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Adam Shapiro
Peanut Butter & Co.
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