Sedgwick LLP and JStokes Agency Take Top Honors at Legal Marketing Association Awards

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Sedgwick LLP, an international litigation and business law firm with more than 370 attorneys in offices around the globe, was awarded best advertising campaign at the Bay Area Chapter of the Legal Marketing Association (LMA) “Your Honor Awards” Gala, held at the Four Seasons Hotel in San Francisco on March 29, 2012. The firm also secured second place for the campaign in the LMA National Awards held March 16 in Grapevine, Texas.

Recognizing creativity, execution, achievement and overall excellence, Your Honor Awards is the longest-running annual national award program honoring excellence in legal marketing.
    JStokes Agency, a leading Bay Area integrated marketing firm since 1978, and agency of record for Sedgwick since 2004, was tasked with developing a branding campaign that focused on its client’s reputation as a trial firm. The resulting “Rules” advertising campaign was designed to support its branding efforts and increase Sedgwick’s name recognition among in-house counsel. After conducting marketing research, the firm chose an edgy, aggressive advertising campaign designed to capture the firm’s successful reputation at trial.
    “Our ads really capture who we are as a firm, tough, effective trial attorneys…with a sharp sense of humor too!” adds Kathleen A. Flynn, Chief Marketing Officer for Sedgwick.

The campaign – which included both print and online advertising – speaks to the market’s current perception of the firm but can be adjusted as those perceptions change. Each rule ties into Sedgwick’s brand as a trial firm and is written in a tone that demonstrates its attorneys’ passion for the law. A typography-driven design was chosen to capture the viewer’s attention with words rather than any extraneous graphics. The campaign is very flexible and can be adapted to virtually every aspect of the firm, including branding, practice and firm culture messages. "This award winning campaign was the result of an excellent collaborative relationship with the Sedgwick marketing team,” said Dan Stokes, executive vice president of JStokes. “They challenged us to push the boundaries to communicate the firm's new positioning. That was music to our ears."

About Sedgwick LLP
The international trial firm of Sedgwick LLP provides trial, appellate, litigation management, counseling, risk management and transactional legal services to the world’s leading companies. With more than 370 attorneys in offices in Austin, Chicago, Dallas, Fort Lauderdale, Houston, London, Los Angeles, New York, Newark, Orange County (California), Paris, San Francisco, Seattle and Washington, D.C., and an affiliated office in Bermuda, Sedgwick's collective experience spans the globe and virtually every industry. For more information about Sedgwick, its attorneys and services, visit http://www.sedgwicklaw.com.
About JStokes Agency
JStokes is a leading integrated marketing firm that is fueled by curiosity, passion and a deep and lasting commitment to its clients’ success. Its mission is to spark conversations and build relationships – through work that is always thoughtful, meaningful and engaging. Ranked as a Top 25 Bay Area agency, JStokes represents nationally recognized category leaders and rapidly growing start-ups. JStokes was founded in 1978. For more info visit http://www.jstokes.com

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Nina Lesowitz

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