“I used this checklist all the time when I was the full-time copywriter for Russell Brunson and DotComSecrets, Inc. for 4 years. And now I use it in my own business and give it to clients who need help with their advertising.”
Boise, Idaho (PRWEB) April 06, 2012
What do biochemistry and molecular biology have to do with advertising? On the surface, not a whole lot. But scientist and direct response copywriter Kevin Hill has released a complimentary 52-point advertising and copywriting checklist derived from his research skills at http://www.kevinhillcopy.com.
Kevin Hill has a Masters degree in Biochemistry, Microbiology, and Molecular Biology. He used to perform biodefense research for the Army before deciding to change gears and become a copywriter. That’s when he discovered a close correlation between splicing DNA in a molecular biology lab and creating direct response advertising.
“Science and advertising have a lot in common,” said Hill. “There’s a lot of experimentation and testing involved. And it’s necessary to arrive at the correct conclusions based on what the data tells you.”
So he used his research skills to create a checklist of 52 elements most advertisers leave out of their promotions. This checklist is the same one Hill uses when writing a promotion for a client or his own projects.
“I used this checklist all the time when I was the full-time copywriter for Russell Brunson and DotComSecrets, Inc. for 4 years,” said Hill. “And now I use it in my own business and give it to clients who need help with their advertising.”
Hill states the reason why most advertisements fail is lack of research--his specialty thanks to 14 years as a laboratory scientist. His checklist assists marketers and copywriters with that aspect of their advertising so they’ll increase their chances of creating a successful ad.
Kevin Hill is a direct response copywriter headquartered in Boise, Idaho. He has created advertising responsible for 6 million dollars worth of sales to date. He currently offers copywriting, coaching, and consulting services centered around his proprietary methods of performing proper research for a promotion.
To obtain Hill’s complimentary 52-point advertising and copywriting checklist, go to http://www.kevinhillcopy.com.