Integrated marketing is an integral part of the revenue automation process.
North Vancouver, British Columbia (PRWEB) April 05, 2012
Revenue Automation Inc., a digital marketing agency, today announced that Peter Hrabinsky’s article, “10 Revenue Automation Tips for Your Business,” is available on CanadaOne’s Online Business Magazine. The article was written to emphasize the importance of a strategic marketing plan and integrated marketing techniques.
“Integrated marketing is an integral part of the revenue automation process,” said Peter Hrabinsky, vice president of marketing at Revenue Automation. “More often than not, great marketing consists of a very long list of integrated marketing techniques – not a single marketing channel disconnected from your marketing mix. In my opinion, strategy, planning, and testing integrated marketing techniques will inevitably produce optimal results.”
“We strongly support helping companies be more innovative in how they approach their business process,” says Julie King, the co-founder and managing editor of CanadaOne.com. “It is vitally important for Canadian businesses to be exposed to new marketing ideas, like Revenue Automation, and are thrilled to have Peter share his knowledge with our readers.”
The revenue automation article elaborates on the following business tips:
1. Outline what online and offline marketing channels you are using right now.
2. Map out your target personas and target demographics.
3. Look at what content you have and see what you can repurpose.
4. Make a list of offers.
5. Create new landing pages that feature your new offers.
6. Leverage your social media channels to promote your new offers.
7. Make a list of triggered email events you think would help online conversions.
8. Optimize your online advertising campaigns.
9. Implement, test and tweak.
10. Report and measure.
For questions or more information on Revenue Automation, please visit http://www.revenueautomation.com.
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About Revenue Automation Inc.
Revenue Automation Inc. is a digital agency that provides marketing systems and professional services to streamline sales and marketing processes. The company specializes in creating the strategy and development for marketing automation, demand generation campaigns and loyalty programs. Based in North Vancouver, British Columbia, Revenue Automation Inc. customers are in the B2C and B2B space across a variety of industries. For more information, please visit http://www.revenueautomation.com.