Chicago, IL (PRWEB) April 05, 2012
Hub International Limited (Hub), a leading insurance brokerage firm, recently introduced a newly designed website, http://www.hubinternational.com, that features a refreshed layout and improved functionality, built to enhance the overall user experience. The site, created in conjunction with Marcel Media, a full service interactive marketing agency, has already experienced a significant increase in traffic and visitor engagement since its launch during the first quarter.
Hub’s objectives when building the new website included:
- Making it easier for visitors to connect with local offices and with HUB experts.
- Enhancing the user experience through refreshed design and logical arrangement of content.
- Personalizing each user’s visit to increase engagement.
The Hub regional operation in Ontario has also revamped their website to feature key insurance and related services specifically offered by Hub in their province. The newly designed website can be found at http://www.hubontario.com and will continue to be updated over time.
“The functionality improvements to the site will enable Hub to deliver a more personalized experience to site visitors,” said Nancy Gospo, Vice President, Product Distribution and Marketing. “We are extremely pleased with the positive response we have received since the launch, including a significant increase in site traffic and leads. We look forward to continuing to enhance site experience for clients and prospects who identify Hub as their insurance broker of choice.”
About Hub International
Headquartered in Chicago, IL, Hub International Limited is a leading global insurance brokerage that provides a broad array of property and casualty, life and health, employee benefits, investment and risk management products and services through offices located in the United States, Canada and Brazil.
About Marcel Media:
Established in 2003, Marcel Media is an interactive marketing agency that specializes in Search, Social, and Analytics. Located in the River North area of Chicago, Marcel Media is one of the select agencies to be a Google certified partner in website optimization, analytics, and paid search.
Hub International Limited
Director, Media Relations
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