Operative Appoints Francois DeCourtivron as CFO

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Software and publishing veteran Francois DeCourtivron has been appointed as CFO of Operative, the world leader in advertising business management solutions.

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Operative, the world leader in advertising business management solutions, today announced that Francois DeCourtivron will join the company as its Chief Financial Officer. Mr. DeCourtivron will draw upon his extensive experience at leading, high-growth publishing and software companies to run the financial and business operations at Operative.

“I am very pleased to welcome Francois to the Operative management team,” said Mike Leo, Operative’s President and Chief Executive Officer. “He brings more than 20 years of broad experience in senior management, corporate finance and development, most recently serving as COO of Incentone, and previously CEO and CFO of Jupiter Research. Francois’ proven track record as a financial executive and his blend of experience in the media and publishing industries will be an asset to Operative as we expand into new markets and territories.”

“I am very excited to join Operative as the company embarks on its next phase of expansion and innovation. I look forward to supporting the company’s organic and M&A growth plans, product innovation and in enabling the media industry to operate more efficiently and profitably,” said Mr. DeCourtivron.

Most recently, Mr. DeCourtivron was COO of Incentone Inc., the leading provider of incentive solutions to the healthcare industry. Prior to Incentone, he served as CEO and CFO of Jupiter Research where he managed a complex privatization following MCG Capital’s acquisition of Jupiter, establishing a strong standalone business which generated significant shareholder return when Jupiter was sold to Forrester Research Inc. He has previously functioned as Executive Vice President and CFO of Edgetrade Inc., a software company which develops proprietary trading algorithms. Mr. DeCourtivron has also held both domestic and international senior financial positions at The Thomson Corporation, Walt Disney and PepsiCo. He holds a B.S. in Finance and Marketing from Mercy College and an M.B.A from Xavier University.

For more information on Operative, visit http://www.operative.com.

About Operative
Operative is the world leader in advertising business management solutions, serving more than 200 of the top digital and print media companies, including MSN, The Wall Street Journal, Guardian News & Media, Omnicom Media Group, NBC Universal, Pandora and National Public Media. Everything we do is driven by a passion to empower our clients to manage their increasingly complex businesses efficiently and profitably. Managing more than $6 billion in global ad revenue, our Operative.One software and service solutions provide the most comprehensive offering in the industry that brings our clients’ business processes and systems together—all the way from packaging and selling campaigns to trafficking, optimizing and collecting revenue on ads. The result: endless innovation and long-term scale. Based in New York City, Operative is backed by an outstanding group of investors including, Edison Ventures, Honeywell, Pembroke, and various angel investors.

For Media Inquiries:
Talia Andrews-Rankin, SHIFT Communications
646-756-3716
tandrews(at)shiftcomm(dot)com

Nikki Reyes, Operative
212-206-4751
nreyes(at)operative(dot)com

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Talia Andrews-Rankin
SHIFT Communications
646-756-3716
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