Changing our name to reflect the international reach of our parent company helps showcaase the overall strength and resources behind IBOPE Inteligência,
Miami, FL (PRWEB) April 11, 2012
IBOPE Zogby, formerly Zogby International, will now be known as IBOPE Inteligência to better reflect the company’s innovation and geographic reach in the Americas and around the world.
IBOPE Inteligência is the same trade name used by the IBOPE Group in five other countries where the company is the preeminent supplier of insights and full service market research.
The company remains headquartered in Miami, FL, with continued operation of offices in Utica, NY and Washington, D.C.
In March, 2012, the IBOPE Group took sole ownership of IBOPE Zogby, concluding a transition that started with the purchase of a majority stake in the company in 2009.
The IBOPE Group, which is celebrating its 70th anniversary, is a privately owned company with about 3,500 personnel servicing more than 1,300 clients worldwide.
A widely recognized name in Latin America, IBOPE appears in the dictionary in Brazil as a synonym for search, audience and prestige, and is the only Latin American company to appear in the Honomichl top 25 Global Research Organizations.
“Changing our name to reflect the international reach of our parent company helps showcase the overall strength and resources behind IBOPE Inteligência,” said IBOPE Inteligência CEO Kjell de Orr. “It’s an exciting time for the company, and for the IBOPE Group as a whole.”
IBOPE Inteligência provides customized solutions for market, behavior, brand, public opinion and Internet research, helping organizations to develop strategy, facilitating decision making and driving innovation.