Party like a Star at Essex Fashion Weekend with Boohoo and the Cast of TOWIE

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Online fashion retailer boohoo proudly heads up Essex Fashion Week, combining its own brand of affordable style with the renowned glamour of reality show TOWIE.

Boohoo Online Fashion

Boohoo.com

In residence will be reality TV regulars Jessica Wright, Harry Derbridge and Chloe Sims to kick off the day with a bang alongside bubbly and of course bling!

Online fashion retailer boohoo proudly heads up Essex Fashion Week, combining its own brand of affordable style with the renowned glamour of reality show TOWIE.

As headline sponsor, boohoo will open the Easter Sunday show, held at the CEME Centre in Romford, with an exciting catwalk preview of the current trends online now, plus a dedicated consumer area bringing online shopping outside of the virtual arena.

Hitting the runway will be 12 models showcasing 24 exciting looks from the latest boohoo summer trends. Expect brightly printed separates with tribal and Aztec infusions and acid colours from Print Clash, a capsule collection which is based upon the clashing of colours and prints to create a bold statement. In addition, the Glamour Nights collection with its selection of gorgeous bodycon and maxi dresses complete with sexy, skyscraper heels in jewel colours is sure to make an impact too.

Alongside Print Clash and Glamour Nights, boohoo will also be presenting a modern adaptation of classic 1950’s style. Thanks to Mad Men returning to our screens, fashion is having a demure moment with sugar tones, delicate lace accents and nipped in silhouettes. A playful collection of dresses, a variety of elegant prints from florals in bright hues to polka dots in creamy pastels drives this glamorous womenswear trend. Candy-coated pastels from mint green to buttercup yellow and strawberry cream pink make up the colour palette while an array of quirky conversational prints give these feminine ladylike looks a feel-good factor.

In residence will be reality TV regulars Jessica Wright, Harry Derbridge and Chloe Sims to kick off the day with a bang alongside bubbly and of course bling! In addition, every attendee will receive an exclusive goodie bag with a boohoo 20% off voucher to use onsite, snapping up their favourite looks from the show when they get home.

To end the day, the fashion savvy will be invited to the exclusive after party where they’re sure to bump into the TOWIE cast at one of their famously favourite celeb haunts. To celebrate their sponsorship further boohoo are giving away 3 pairs of VIP tickets providing the winners access to prime catwalk seating with the cast of TOWIE and entry to the after party including drinks reception, canapés and VIP goodie bag. Entry is via their Facebook page and winners are announced Saturday 7th April.

The boohoo runway show begins at 3pm, Easter Sunday 8th April 2012, so grab your handbag and get ready to party with the stars!

For further information please contact PR Manager Katie Curran at E: Katie(dot)curran(at)boohoo(dot)com

Jenny Quinn, PR Assistant
Jenny(dot)Quinn(at)boohoo(dot)com

The http://www.boohoo.com website is full of the latest, on-trend clothes, shoes and accessories all at affordable prices. boohoo is at the heart of fast fashion with a six-week collection turnaround, offering cutting edge, gorgeous styles to the high street.

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