Increasingly publishers of all shapes and sizes are realizing the cost and effort that goes into building native apps for all the devices out there, and then maintaining it forever.
Toronto (PRWEB) April 05, 2012
The social sphere has been abuzz recently as many magazine and niche publishers were caught off guard with not having updates ready for their iPad Apps that would make them suitable for the new iPad. The result – poor screen resolution and reading experiences that left readers searching for properly optimized Apps.
Publishers not caught off guard included those taking advantage of the HTML5 technology that Uberflip offers. “We have publishers such as Thomson Reuters, IT World Canada, and Harris Publishing whose content was ready for the new iPad right out of the gate. They’ll also be ready for the next iPad and the one following that,” says Uberflip COO Randy Frisch.
Uberflip’s HTML5 technology creates a mobile web experience that is already perfectly suited to work on smartphones and tablets such as the iPhone, iPod Touch, iPad, BlackBerry, Samsung Galaxy and other such Android-based devices.
“Increasingly publishers of all shapes and sizes are realizing the cost and effort that goes into building native apps for all the devices out there, and then maintaining it forever,” adds Frisch. “With Uberflip you can deliver a branded experience that delivers a stunning reading experience across all smartphones, tablets, and desktops.”
Uberflip allows magazine and other publishers to easily convert their content into an interactive format that allows for embeddable videos, social media widgets, animations, links, and other such elements that enhance what was once very static content. More, the simple drag and drop tools allow users with no design or programming experience to quickly create publications that are interactive, accessible, and trackable.
Next up – the iPhone 5 and all the rumors that surround its supposed upcoming release. “Our users can rest easy that their content and publications will be optimized to the new device the second Apple starts selling it,” confirms Frisch.
Uberflip (http://www.uberflip.com), formerly Mygazines, makes it easy to enhance, distribute and track PDF content on tablets and other devices. Within minutes, documents are converted into page-turning experiences where links, video and social media integration are just the beginning. The Uberflip Application allows marketers, publishers and other content creators to meet all distribution, security, monetizing and tracking requirements for their content. Uberflip's solutions help companies save costs and make money through new marketing channels.
Clients and partners include Thompson Reuters, Dupont, Research in Motion, Grant Thornton, Minden Gross LLP, HP and Cornell University.