Natural & Organic Products Europe Reports Successful 2012 Show

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Diversified Business Communications UK, organiser of Natural & Organic Products Europe, announces total attendance of 7352 from 78 different countries for its annual two-day trade show.

Natural & Organic Products Europe 2012 logo

Natural & Organic Products Europe 2012

London, UK: The sixteenth edition of Europe’s leading annual trade show for the natural products, health food and organic sectors has been hailed a huge success, with both exhibitors and visitors reporting a very productive and vibrant event. Organised by Diversified Business Communications UK, Natural & Organic Products Europe featured 600 exhibitors and attracted 7,352 total attendees from 78 countries over 1-2 April at Olympia, London.

Simon Barry, event director of Natural & Organic Products Europe, is delighted by the overwhelmingly positive feedback received so far: “I would like to say a huge thank you to all of our exhibitors, visitors, speakers, and supporters, for making this year’s event the most successful, inspiring and educational event yet!”

With the show floor buzzing with business throughout the two days, this year saw an increased social media presence, with thousands of Twitter and Facebook followers able to share in the show’s activities via live updates and photos from Natural & Organic Products Europe’s exhibitors and attendees. Whilst the show’s popular Keynote programme also featured its first-ever Twitter-inspired session – ‘Trending Now’, which saw leading nutritionist Patrick Holford, top food journalist Joanna Blythman, Planet Organic beauty buyer Al Overton, and organic food consultant Simon Wright quizzed on everything from QR codes to punk rock.

Audience participation was also a key feature of one of the show’s biggest draws – the Natural Food Show’s live kitchen demonstrations. Among this year’s top chefs was Tim Bouget, who gave ethical food fans a taste of what makes his award winning sustainable restaurant ODE so special, while last year’s winner of the Vegetarian Society’s coveted Cordon Vert Chef of the Future award – Jay Pindolia served up a feast of ‘Veggie Delights’. Medicinal chef Dale Pinnock, local food champion Henrietta Green, and leading organic eco-chef Barny Haughton were also back to wow the crowds for the second year running.

“I really enjoyed the session – it was an amazing platform to showcase our cuisine to like minded businesses and at the same time to learn about, and see, all the new and exciting products in our industry,” says chef Tim Bouget, whose restaurant ODE recently won the SRA’s Sustainable Restaurant of the Year 2012 award (beating Raymond Blanc’s Le Manoir aux Quat’Saisons and Hugh Fearnley-Whittingstall’s River Cottage).

Keynote Theatre highlights included the show’s opening session – The High Street Fights Back, with Joanna Blythman and campaigner Elisabeth Winkler among the panellists considering some timely questions affecting independents and supermarkets alike. Helen Browning’s ‘in conversation’ Keynote was also a popular choice with visitors, which featured the Soil Association’s chief executive talking candidly about the challenges currently facing the organic community.

Meanwhile across the show floor, the Natural Beauty & Spa section’s ever-popular theatre (sponsored by Kinetic Natural Products Distributor & Dr. Bronner’s Magic Soaps) saw standing-room only crowds for many of its sessions. With notable highlights including seminars by leading natural cosmetics brands such as Dr Hauschka (Sebastian Parsons); Dr. Bronner’s Magic Soaps (Mike Bronner & Gero Leson); Green People (Ian Taylor); Balance Me (Sian Jones); and Pukka Herbs (Sebastian Poles).

As ever, the show’s New Product Showcase was a hive of activity – and for the first port of call for many visiting buyers. Featuring a total of 222 entries for 2012, showcase visitors cast over 1700 votes for their favourites on Sunday 1 April. The winning exhibitors were presented with their trophies by BBC star Kate Humble at the industry’s prestigious Natural and Organic Awards later that night. This year’s winning products included MUNE Healthy Water by Health Secret (drink); Beond Organic Bars by Pulsin’ (organic food); CO YO Coconut Milk Yoghurt by Marigold Health Foods Limited (special diet); Peppersmith Sicilian Lemon Mints by Peppersmith (food); Kokoro Haramaki by Healing Bamboo (natural living & home); Quantum Max B by Quantum Nutrition Labs (VMS); and Pukka Ayurveda Firming Face Oil by Pukka Herbs (natural beauty & spa).

Commenting on the diverse range of “innovation” available across the show floor, Kyle Rowe, director of buying at NBTY Europe (owner of Holland & Barrett, Julian Graves, GNC, Nature’s Way (Ireland) and De Tuinen (Netherlands), said: “We are constantly looking for new and unique products to meet our customers’ changing health needs. That’s why it’s encouraging to see so much innovation under one roof at Natural & Organic Products Europe, and it really highlights that our industry in 2012 is in good health.”

Firmly established as the key event on the natural and organic industry calendar, the success of the show has been reflected in the fantastic re-booking rate for next year – with organiser Diversified UK reporting that many key exhibitors will return for the 2013 show.

Highly satisfied exhibitors for 2012 included John Hales (Tea Master Level 4) from The Metropolitan Tea Company: “It's the best show we do. Two days of constant good business leads and the perfect visitors for me.”

“Natural & Organic Products Europe is a great way of interacting with a huge variety of buyers – and a good way to showcase new flavours and products,” says Adam Bullock, trade sector manager at Green & Black’s Organic.

“The perfect forum to touch the key influencers of the industry,” says Simon Ford, brand manager at Melvita UK.

Many first time exhibitors were equally upbeat about their show experience. Including Swisse Vitamins, which, as the official supplements brand to the Australian Olympics team, hosted special guest appearances from internationally renowned Australians (and Swisse Ambassadors), Olympic swimming star Matthew Targett and Tour de France 2011 winner Cadel Evans on its stand.

“The show gave terrific insight into the UK natural products and health market and introduced us to some key industry contacts. We see a huge opportunity for Swisse in the UK/Europe, with our premium product range and comprehensive marketing and advertising strategy,” says Ulrich Irgens, Swisse’s international business director.

“It was our first time at Natural & Organic Products Europe and we were one of the busiest stands in the aisle! We’ve had excellent interest in our new launches, especially for our Halal products. It’s been well worth exhibiting, as we had a ten-minute interview with Islamic TV,” says Hameed Ahmed, managing director of Medina Healthcare Products.

Chris Sams Rafferty, managing director of Pomegranate, based in the UK's Isle of Man, chose the show to launch her new Pomegranate Regenuvite™ skincare range and was delighted with the successful results: “What we weren’t expecting was a very high level of interest from overseas distributors. There was significant interest from as far afield as Japan, Singapore, Korea, China and the USA, as well as from Europe!”

Natural & Organic Products Europe will return to Olympia, London, on 7-8 April 2013.

Media enquiries to:
Emma-Louise Jones, PR Manager
t: +44 (0)1273 645134        e: ejones@divcom.co.uk    
http://www.twitter.com/DiversifiedUK
http://www.divcom.co.uk

Exhibitor enquiries to:
Simon Barry, Event Director
t: +44 (0)1273 645125        e: sbarry@divcom.co.uk
http://www.naturalproducts.co.uk
http://twitter.com/NatProductsShow
http://www.facebook.com/pages/Natural-Organic-Products-Europe/100622126677939

Notes to Editors:

  •     Diversified Business Communications (UK) Ltd (Diversified UK) is a fast growing event organising and publishing company based in Brighton. Diversified UK publishes Natural Products and the Natural Beauty Yearbook. In addition to Natural & Organic Products Europe, the company also organises camexpo – the UK’s leading event for complementary and alternative healthcare; lunch! – the UK’s premier out of home food and drinks trade event; office*; office INTERIORS; The Service Desk & IT Support Show; and, new for 2012, Natural Products Scandinavia.
  •     Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.

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Emma-Louise Jones
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