There is no question that our increase in sales is due to repeat buyers and diversifying beyond email.
Tinley Park, IL (PRWEB) April 07, 2012
E-commerce and daily deal company PulseTV.com announced its biggest quarter over quarter increase in sales since it started doing daily deals back in 2007. While PulseTV has experienced 40%+ growth every year, its growth through offering exclusively national deals has been fueled by a significant jump in repeat buyers.
General Manager, Anisa Ali commented, “Six percent of our buyers have purchased ten times or more from us. This is a testament to our product offerings and a growing comfort folks develop over time with us.”
While PulseTV has been around since 1998, its daily deal business began in 2007 and represents over 80% of its total e-commerce business. Anisa’s brother and CEO, Jaffer Ali commented on the surge in sales, “There is no question that our increase in sales is due to repeat buyers and diversifying beyond email. There is no secret to increasing sales by throwing more money at marketing, but it is another matter to grow through profitable initiatives. But even more important than partnerships, it is the infrastructure we have built that has led to a sustainable, profitable business that is growing organically. Our recent growth is a testament to a lot of hard working people in customer service and fulfillment. We’ve built an infrastructure that is scalable and profitable at the same time.”
PulseTV sources products from all over the world as well as buying closeouts from name brand suppliers. Anisa explained, “The daily deal business is competitive. We do a lot of research on products and pricing before purchasing. We understand that consumers are increasingly doing research on pricing before they purchase. If you want to stay in this business, you have to offer real deals and must invest in operations. Our quarter over quarter growth was operationally driven instead of increasing our marketing spend.”
PulseTV is privately held and migrated from doing television direct response to exclusively online marketing back in 1998.
For more information, contact:
Mary Kolacki Dir. of Communications
m.kolacki (at) PulseTV.com 708-478-4500 ext. 109
PulseTV.com is an e-commerce company that moved all of its business online in 1998. Since then, over 1.7 million customers have been shipped from its warehouse. Self funded, it has grown from mailing 25,000 daily deal subscribers in 2007 to deploying its daily emails to over 5 million people every day.