Haute Time Launches First Annual Timepiece Madness to Discover the Hautest Watch of 2012

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In a luxe twist on March Madness, Haute Time launches the first annual Timepiece Madness, a contest in which watch enthusiasts vote to keep their favorite pieces in the running for the number one spot.

This is also great for brands to showcase their new watches from SIHH and Baselworld to our readership

Haute Time presents the launch of a timepiece twist on March Madness. Timepiece Madness is a voter-driven contest where the top timepieces in the industry compete against each other to determine the hautest watch of 2012.

“I myself am a huge watch enthusiast, so we combined my experience at Baselworld this year, along with that of our writers at Salon International de la Haute Horlogerie (SIHH), to select 32 of the top watches for 2012,” explained Haute Living Co-publisher and Haute Time curator Seth Semilof. “I’m very excited to see what our readership considers the best watch for this year. I have a few favorites of my own, and look forward to voting on this.”

The innovative releases seen at Basel and SIHH from brands including Audemars Piguet, Breguet, Richard Mille, Patek Philippe and Piaget will compete. Every week, two timepieces go head-to-head to stay in the running, with our discerning readers voting to determine what pieces will move on to the next round.

“After huge success with our First Annual Haute Living Restaurant Madness, we felt it would be fun to do something similar with luxury watches, since most of our readers are avid watch collectors,” said Haute Living Co-publisher Kamal Hotchandani. “This is also great for brands to showcase their new watches from SIHH and Baselworld to our readership, and to find out what our audience loves the most.”

Haute Time's goal is to become a watch enthusiast’s network; a community where collectors access special experiences. Keep new favorites of 2012 in the running by voting here, and be sure to keep up each week to find out who the reigning champions of each round are.

About Haute Time
Haute Time curators realize that luxury watches are more than style statements; they’re representative of an individual’s personality, aesthetic and attitude. The site features the most recent news in all things time, including new releases from the top brands, interviews with those helming these upscale watchmakers and a watch locator, which provides site visitors with authorized retailers nearby to them. Hautetime.com is frequently revised to reflect the latest in news, collections and brands, including Ulysse Nardin, Bell & Ross, Omega and beyond. Our experts regularly review the latest pieces and happenings in the market, including updates from Patek Philippe and Audemars Piguet.

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For more information, please visit: http://www.hautetime.com

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