Parsus Solutions LLC Acquires “Lead Peep” Brand and Technology From VERGO Interactive

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Digital marketing company sells fraud detection platform for lead generation to consulting firm with roots in web-based software development

We believe Lead Peep’s capabilities fill a gap in the lead generation marketplace by preventing fraud and ensuring compliance with regulations

VERGO Interactive(VERGO), a digital marketing company, announced today the sale of the company’s Lead Peep platform and brand name to Parsus, a technology consulting firm also based in Scottsdale that creates desktop and mobile applications for large brands, agencies and small business owners. Financial terms of the transaction were not disclosed.

Lead Peep was originally developed by VERGO to provide a lead source audit trail and eliminate fraudulent leads in the education industry, but the technology’s flexibility and scalability will allow Parsus to deploy it in any vertical market that relies on lead generation.

“We believe Lead Peep’s capabilities fill a gap in the lead generation marketplace by preventing fraud and ensuring compliance with regulations,” said G. Parekh, co-Founder, Parsus. “We intend to build on the penetration VERGO made in the education industry, but also aggressively target the finance, real estate and automotive verticals.”

Lead Peep’s technology ensures lead transparency by capturing information at the point of data collection. Clients have the ability to view the page where the lead was generated along with the referring URL and the location of the lead. By implementing the technology, lead recipients can verify the source of all web traffic and trace every lead back to the original messaging or advertising copy, thereby eliminating incompliant, misleading messaging/ad copy and driving traffic to landing pages that are in compliance.

Lead Peep’s Key Advantages:

  •     Creates complete lead transparency and establishes a self-policing environment within any lead generation vertical
  •     Guarantees quality leads, eliminates lead fraud and ensures compliance with new federal marketing and gainful employment regulations
  •     Offers an insurance policy in today’s contentious lead generation environment

“The technology behind Lead Peep can be used in any industry where lead generation plays a critical role in driving sales and revenue,” said Anthony D. (Don) Fiorentino, Chief Executive Officer of VERGO Interactive. “We’re confident Parsus is strategically positioned to take the Lead Peep brand and technology to the next level, and in the process completely revolutionize the lead generation industry.”

For more information about Lead Peep, including instructions on how to sign up for this service, please visit http://www.leadpeep.com.

About VERGO Interactive
VERGO Interactive owns and operates career- and degree-themed education portals and directories, along with multiple online promotion-specific sites. These tools have enabled the company to identify target demographics, key influencers and decision drivers used to build prospective student profiles. VERGO Interactive’s web properties include UniversityDecisions.com and ArmedForcesEDU.com. For more information visit http://www.vergointeractive.com.

About Parsus Solutions LLC (Parsus)
Parsus is a technology consulting firm that creates desktop and mobile software applications. The company is based in Scottsdale, Arizona, and was founded in 2002. For more information, visit http://www.parsus.com

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Media Contact:
G. Parekh
Parsus Solutions LLC
480-614-9000

Media Contact:
Joe Cordova
VERGO Interactive
480-990-1399

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G Parekh
Parsus
480.614.9000
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