Austin, TX (PRWEB) April 09, 2012
Manticore Technology TM, the trusted provider of powerful, yet easy-to-use marketing automation solutions, has announced their sponsorship of the DemandGen Report B2B Content2Conversion Conference to be held April 24th at the Times Center in Manhattan. The conference will focus on content development, content marketing strategies and how to utilize content to drive demand.
“In the research we’ve conducted with DemandGen Report, we’ve found a deep connection between content and marketing automation. Technology has allowed marketers to engage buyers in a digital conversation, identify their key business issues, and progress them through their buying cycle,” said Jeff Erramouspe, President of Manticore Technology. “But technology without content is useless – if marketing automation is the engine, content is the fuel. The Content2Conversion Conference will teach marketers how to tune their content marketing machine for the best possible performance.”
As buyers continue to move online for purchasing information, businesses are faced with the increasing challenge of nurturing buyers that choose to remain at a distance. Content marketing has emerged as the solution to that challenge, meeting buyers’ needs and raising demand through the online distribution of relevant content. The Content2Conversion Conference will present a wide range of practices and strategies for B2B marketers to use in developing and implementing a content marketing program. Topics to be covered include: content objectives and buyer’s pain points, nurturing strategies, content‘s role in the buyer’s journey, the life of content, and more.
For the latest best practices on using marketing automation to execute innovative content marketing programs, visit the Manticore Technology blog at: http://blog.manticoretechnology.com.
About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, UPS, Sharebuilder 401(k) and Yamaha. For more information visit http://www.manticoretechnology.com or call 1-866-Manticore.