At Ellis, Patients are More than Just a Number

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Smith & Jones Launches Ellis Medicine’s One2One Cancer Care Campaign

“It’s very different at a large hospital, you’re a number,” said Shelly Shinebarger of Saratoga Springs. After her daughter, Kristen, was diagnosed with cancer, they traveled to Boston to get a second opinion, but ultimately decided that they felt the most confident in the care of the physician at Ellis Medicine.

“We had an instant connection with him, we felt safe and we knew that he would be the one doing the surgery and that this was something that he was very good at,” said Shinebarger.

Fellow cancer survivors, Corella Evans of Clifton Park and Bill Zampier of Colonie, also put their trust in the oncology care at Ellis Medicine and in result, are able to share their experiences today.

These three patient stories are featured in Ellis Medicine’s 2012 Oncology Campaign, “One2One Conversations,” developed by Troy-based healthcare marketing agency Smith & Jones. The goal of the campaign is not to explain the technology and innovation behind the hospital’s oncology department, but rather show how it has impacted these patients’ lives, demonstrating how Ellis is “reinventing healthcare one patient at a time.”

One2One Conversations is the third service line campaign to launch this year for hospital system Ellis Medicine. It is a multi-channel advertising and branding campaign that includes TV spots, long-form web videos, posters, print ads and banner advertisements that allow the patients to explain why they chose Ellis and the benefits of having access to excellent care in the Capital District.

“It’s made a world of difference being able to stay close to home and keep somewhat of a normal lifestyle while we were going through this ordeal,” added Shinebarger.

To learn more about Ellis Medicine and its cancer care, and to watch the patient interviews, please visit

About Ellis Medicine
Ellis Medicine is the only provider of acute hospital care in Schenectady County, a diverse upstate New York community of 150,000 people located just west of the state capital. Ellis operates three main campuses and several remote offices and outpatient facilities. With more than 600 affiliated physicians and 3,3000 employees, Ellis Medicine is one of the region’s largest employers.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Since its formation in 1985, the agency has been recognized by national and international advertising award organizations, including the One Show, Aster Awards and the Healthcare Marketing Awards. Learn more at

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