This new event is geared towards educating marketers on how to maximize the ROI of these targeted promotions on everything from customer acquisition mailings to product fulfillment marketing opportunities and beyond...
Salisbury, MD (PRWEB) April 10, 2012
Data Services, Inc. a leading provider of US, Canadian & International data cleansing, data enhancement and email marketing services, today announced its participation as an exhibitor during the inaugural Forum for Cross-Channel Merchants organized by the U.S. Direct Marketing Association (DMA). This new event is a consolidation of what used to be two separate events, the Annual Conference for Catalog & Multichannel Merchants (ACCM) and the National Conference on Operations & Fulfillment (NCOF), into a single show that will provide educational content and sessions aimed at today’s cross-channel marketing professional.
“Today’s direct marketers understand that everything starts and ends with data…” commented Data Services’ President/CEO Jerry Messer, “… if you don’t have accurate contact information with intelligence appended that will allow you as a marketer to speak to your customers and prospects in a targeted fashion, you surely are not maximizing the possible effectiveness of your database marketing efforts. This new event is geared towards educating marketers on how to maximize the ROI of these targeted promotions on everything from customer acquisition mailings to product fulfillment marketing opportunities and beyond, and we’ll be there to help every step of the way.”
The Forum for Cross-Channel Merchants will be held at the Gaylord Opryland in Nashville, TN from May 7 -9, 2012. Data Services, Inc. will be showcasing its services via its exhibit at Table 305.
About Data Services, Inc:
Founded in 1967 and based in Salisbury, MD with offices in New York, Florida and Virginia, Data Services, Inc. is a leading provider of US, Canadian, and International data processing, enhancement and email marketing services for direct and multichannel marketing organizations across the globe. These services include US, Canadian, and international address hygiene, international merge/purge, NCOA, email address hygiene, marketing database services, match-back processing, data appends, Geo-Targeting, Email Broadcasting and much more. More info is available at http://www.dataservicesinc.com or by following @DataServicesInc on twitter.
About the Direct Marketing Association (DMA):
The Direct Marketing Association (DMA) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing – both online and offline, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations. Learn more at http://www.the-dma.org.