Email Marketing Mastery is the ideal next step after training, when marketers return to their companies and must face the challenges, questions and potential pitfalls involved with actual email marketing implementation.
Lake Worth, FL (PRWEB) April 06, 2012
Even given the rise of social media and current popularity of Facebook, email remains the number one way consumers want to receive promotional messages from from businesses by a wide margin (77%) over both other online and offline channels. There is no question email marketing is here to stay, and it’s currently experiencing a rebirth as new technologies like video-in-email, mobile-optimized messages, and real-time dynamically-updated content make headway.
However, thousands of companies of all sizes still struggle to deploy email marketing programs that consistently produce more response, revenue and results. Many small-to-medium sized businesses remain challenged with getting email marketing programs underway, while large companies feel the continual pressure to best prior performance in the face of waning or static resources.
Email Marketing Mastery, Synchronicity Marketing’s new Coaching, Education and Mastermind program for marketing and business professionals, aims to change that by providing the support, expert advice, and community feedback marketing professionals “in the trenches” with email need to succeed.
According to Karen Talavera, President of Synchronicity Marketing and brainchild of Email Marketing Mastery, “There’s a lot of confusion about what is truly a ‘best practice’ in email marketing. Now that commercial email has been around for well over a decade, some so-called ‘best practices’ are totally obsolete. Others are situation-specific. Still others might be a best-practice for one type of business, but not for another. I want marketers to stop thinking in terms of ‘one-size-fits-all-approaches’ and instead get the individual support and information they need to move into advanced strategies, test, experiment and create truly thriving email marketing programs.”
Email Marketing Mastery is a 9-week exclusive live online program that guides and teaches participants through a combination of group coaching, education, masterminding and Q&A sessions, how to generate more response, revenue and visibility from their email while optimizing resources. The program launches April 11 in conjunction with Electronic Communications Week, which is April 10-16.
“Email Marketing Mastery is truly unique,” says Talavera. “It’s not another training; instead it’s the ideal next step after training, when marketers return to their companies and must face the challenges, questions and potential pitfalls involved with actual email marketing implementation. In my twelve years of leading email marketing training and certification seminars, I find most who attend require ongoing support, expert advice, and group feedback in a safe, non-public forum. Email Marketing Mastery delivers all of that, and more.”
Designed in a small-group-coaching context, Email Marketing Mastery participants convene virtually by phone and online in groups of no more than twelve people over the nine weeks of the program. Led by Karen Talavera, each group of participants receives individualized coaching within the group setting, but also benefits from peer feedback and review, especially in “masterminding” sessions which provide the opportunity for laser-focused assessment and group input alongside Karen’s professional expertise. Educational webinars are interspersed between group coaching and masterminding sessions over the program period, which also includes live Q&A calls with Karen. Participants further benefit from a private, memebers-only online forum where they can collaborate, ask questions and get feedback on ideas or approaches. All sessions are recorded and participants can access and keep all recordings.
“I have a strong desire to serve as many marketing professionals and business owners as possible with my expertise for growing their sales and businesses, which is why I created Email Marketing Mastery as a group program,” adds Talavera. “Best of all, because it’s a group program it’s much, much more affordable and accessible than one-on-one private coaching or consulting – even small companies or solo-preneurs heavily reliant on email for producing revenue will find it an-easily justifiable investment.”
Email Marketing Mastery begins April 11 and continues weekly through June 6. Enrollment at the earlybird rate of $997 per participant is open through April 10 at http://synchronicitymarketing.com/emailmastery. Earlybird bonues are also available for those who register prior to the start-date of April 11. Interested parties can register for the program at http://synchronicitymarketing.com/emailmastery or direct questions to Synchronicity Marketing at (561) 967-9665 or info(at)synchronicitymarketing(dot)com.
About Synchronicity Marketing
Synchronicity Marketing is a leading provider of email marketing training, professional education, coaching, and consulting. The company is dedicated to enlightening brands, business owners and independent professionals on better use and alignment of email, social, and content marketing to create improved customer engagement, increased revenue and better ROI. Founded and led by Karen Talavera, a 20-year email and direct response marketing expert, Synchronicity Marketing offers a variety of structured coaching and training programs for professionals who need support and direction implementing email marketing in their organizations. The company is a founding and current member of the Email Experience Council (EEC) of the DMA (Direct Marketing Association).
Talavera has trained and worked with clients ranging from A&E, Kaiser Permanente, ServiceMaster, Texas Instruments, Bank of the West, Applied Materials, and the Chicago Convention and Tourism Bureau to agencies, associations and solo-preneurs. Karen designed – and actively teaches – the email marketing training and certification programs for the Online Marketing Institute, the Direct Marketing Association, MarketingProfs, and the Association of National Advertisers. Prior to founding Synchronicity Marketing in 2003, Karen held senior marketing positions at YesMail, Acxiom Digital, and Experian.
Karen shares email and digital marketing insights on the Enlightened Emarketing blog and welcomes connections there as well as on Twitter, Facebook or LinkedIn. Synchronicity Marketing is located in Lake Worth, Florida. For more information visit http://www.synchronicitymarketing.com.