My Gift Basket Ideas Inc. Handles Easter Traffic Spike; Servers Melt but Site Stays Live

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Gift Basket Ideas Inc., experiences a crush of sales, and despite one server melting, the site stays up and live throughout the holiday season. Staff and customers were pleased with their on time deliveries.

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We all know that technology is constantly evolving and improving. At Mygiftbasketideas.com, we take great strides to ensure that our business keeps up with the latest in technological advancements so that we can best serve our customers.

With scores of shoppers around the country seeking out gift basket ideas to send to friends and family, near and far, the tech experts at Mygiftbasketideas.com were pleased with the site’s performance in handling the high volume of orders for gourmet gift baskets.

While the site has been proven to handle a significant volume of simultaneous orders, the Easter ordering rush offered an interesting opportunity to observe site activity and also to see where there was room for potential efficiency improvement.
Leslie Ryan, a part of the IT team overseeing the website said that her team took this opportunity very seriously.

“We all know that technology is constantly evolving and improving. At Mygiftbasketideas.com, we take great strides to ensure that our business keeps up with the latest in technological advancements so that we can best serve our customers. Any dip in our site’s ability to handle high volume is merely an opportunity for us to step up and make improvements to benefit our customers.”

Something that was surprising to the IT team tasked with monitoring the site’s activity and ability to hold up under increased traffic was just how well the site performed under these circumstances.

“We know we have built a great site to showcase our gift basket ideas, and we did expect to see a bit of stress placed on the site and its ability to cope with high volume. However, we didn’t expect one of our data center servers to melt! Luckily, we have backup systems, and at no point was the site down.”

Customers placed more than 50% this Easter season, compared to last, and the site’s staff take this as proof that their approach to gift baskets is being recognized by the market place.

To view the live site, go to http://www.mygiftbasketideas.com.

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